AS Product Marketing Manager Job

Primary location: Lancaster, Pennsylvania 
Relocation offered: No 
Employment status: Full-Time 
Travel: 11%-25% 
Non-compete: No 

The estimated base salary range for this role is $95,000 to $125,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

 

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

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Reporting to the Director AS Product Management, this position will work with central marketing and product development teams through the final stages of the new product development process, launch and post-launch review of new products.  The role will develop marketing and sales materials and tactics for successful introductions of new products to meet the expectations established in business cases. Additionally, the incumbent will work with the business teams to develop marketing and product strategy.

 

What’s in it for you!

• Leverage creativity and strategic thinking to develop impactful sales and marketing materials.
• Build strong relationships with cross-functional teams.
• Gain experience managing marketing communications, promotional assets, and post-launch product strategies.
• Exposure to business leadership and direct collaboration with industry professionals.
• A dynamic and collaborative work environment that fosters innovation and teamwork.

 

 

What You'll Do

• Work with the central marketing and product development teams through the final stages of the new product development process, launch and post-launch review new products.  Develop marketing and sales materials and tactics for successful introductions of new products to meet the expectations established in business cases.
• Develop creative briefs and collaborate with the Marketing Communications Team to execute against those briefs.  Project manage the marketing communications efforts to achieve on-time, in-budget objectives.
• With knowledge of market trends, needs and competitive products, create targeted messaging for internal and external customers and segments.
• Serve as the primary contact with the Field Sales Team to provide new product sales support. Work with AS Business Leadership and AS Marketing Team to develop, maintain and update strategic marketing plans.
• Create and maintain metric reports on marketing and sales activities, effectiveness, and business impact.
• Develop training materials for the Sales Team, CFC, AS Operations, and distributors to help them position and sell products effectively.
• Provide directions to Marketing Communication Team on ongoing promotion and positioning of existing and new products.

• Own the 90-day Marketing Integration plans for mergers and acquisitions, including incorporating web, printed brochures, and other marketing assets.
• Work with out