Product Marketing Manager

About WorkOS 🚀WorkOS is a developer platform that helps make apps enterprise-ready. We build tools and services for developers to help them implement features like Single Sign-On, Directory Sync, Multi-Factor Auth, and Audit Logs. We're a fully-distributed team with employees across North America time zones. We're well-funded, having raised an $80M Series B. Our fast growing customer base includes hundreds of rapidly growing SaaS companies like Webflow, Vercel, Plaid, Loom, and Drata.
About the role 💭We are searching for a highly motivated Product Marketing Manager who excels in crafting and implementing core messaging, positioning, and competitive displacement strategies for a developer-centric platform businesses. The ideal candidate will have a track record of helping a high-growth Product-Led Growth (PLG) platform business move upmarket. Familiarity with the Identity and Access Management (IAM) and Security market is an added benefit.

Responsibilities

• Conduct thorough competitor research and equip the sales team with effective enablement tools, such as battle cards and presentations, to drive strategic advantage.
• Regularly engage with customers to extract and synthesize insights, connecting them to value stories and product differentiation.
• Develop and execute comprehensive product messaging, positioning, and go-to-market strategies for new feature releases.
• Coordinate sponsorships for developer community channels, including blog posts, newsletters, podcasts, and conferences, to boost brand visibility and influence.
• Collaborate closely with product and engineering teams to deeply understand product features and benefits, translating technical details into compelling messaging for a developer audience.

Qualifications

• 3+ years of experience in product marketing targeting a developer-focused or technically-minded audience.
• Proven track record of leading product marketing for a bottoms-up developer product sold primarily to product managers, software engineers, and heads of engineering/product.
• Technical background with a solid understanding of marketing highly technical products.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling product messaging and positioning for a developer audience.
• Experience in conducting successful product launches and interfacing with developer-focused publications.
• Experience with Identity and Access Management (IAM) products is a nice-to-have. 

Benefits (US only) 💖At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.
Benefits include:- Competitive pay- Substantial equity grants- Healthcare insurance (Medical, Dental and Vision) for you and your family- 401k matching- Wellness and fitness monthly allowances- PTO + paid holidays + unlimited sick leave- Autonomy and flexibility with remote work
Equal Opportunity EmployerWorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.