Why Mintlify?

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 70 million+ developers every year and powers documentation for 8,000+ companies, including Anthropic, Cursor, Windsurf, Scale AI, X, and over 20 % of the last YC batch.

• Small team, huge impact: We’re only 20 people today, backed by $18.5 million in funding, each new hire shapes the company’s trajectory.

• Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two in the coming year.

This is a high-agency role for someone who’s excited to test channels, build lightweight data infrastructure, and scale what works.

You won’t inherit a working system—you’ll help us validate and shape how paid fits into our broader growth strategy. You’ll work directly with our Head of Marketing to create a reliable, measurable engine to diversify our growth levers.

What you'll do

• Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc

• Design and run experiments across targeting, messaging, landing pages, and bidding strategies

• Set up (or spec out) our campaign tracking and attribution stack, connecting Google Tag Manager, ad platforms, & Salesforce

• Define and monitor key performance metrics like CAC, ROAS, and lead quality

• Collaborate with design and content to repurpose creative assets and test performance-focused variations

• Build foundational infrastructure for marketing data cleanliness, from URL parameter capture to reporting dashboards

What you’ll bring

• 3+ years of experience running paid campaigns in a B2B environment, and are excited to stretch into broader ownership of strategy, testing, and reporting

• Strong fluency with Google Ads, SQL, Looker Studio, and building out reports

• Can build a basic attribution pipeline and spot data gaps

• Comfortable being the solo owner of our full paid motion, from roadmap to execution

• Experience running A/B tests on landing pages & defining ICP targeting

Bonus points

• Has marketed to developers or technical audiences

• Experience in early-stage, PLG environments

• Interest in exploring underused growth surfaces or communities

Company Benefits:

Competitive compensation and equity | Flexible work culture

20 days paid time off every year | Health, dental, vision

401k or RRSP | Free lunch and dinners

$420/mo. wellness stipend | Annual team offsite