Business Insights Manager

Utilizing strong creative, communication, and leadership skills, the Business Insights Manager drives cross-functional cooperation with our internal business development teams, manages multiple strategic and complex projects that require strong analytical skills and acts as a mentor to others within the team. The incumbent exhibits a strong passion for data-driven story telling related to the performance of consumer and retailer promotions.

Primary Accountabilities:
Strategic (30%)

• Independently lead strategy discussions with sales team partners and clients

• Help develop sales positioning based on data insights, market trends & engagement background  

• Build insightful recommendations based on POS data, social search / listening, industry trends

• Independently lead the development of sales presentations – developing compelling and relevant data visualizations, insights and recommendations to strengthen the Inmar solutions

• Collaborate with sales team partners on long-term planning discussions with key clients in each category  

• Provide strategic, social and industry insights to Inmar team members across all teams within the organization  

Leadership (20%)

• Act as a leader and mentor to sales team members, other Business Insights Managers and others within the strategy team  

• Relay complicated research methods and analytics to non-technical audiences who are responsible for pitching the deck to prospects and customers

Influence (20%)

• Focus on client retention, growth and renewal by building strategic business client relationships alongside sales team 

• Provide input to product marketing and sales leaders relevant to market trends, client needs/feedback and new product features 

• Develop and maintain deep expertise and knowledge of all Inmar products and understand how Inmar products will assist brands in reaching their marketing goals   

 
Analytical (20%)  

• Research new products / tools to incorporate within Inmar analytics suite  

• Bring recommendations to life visually and strategically within presentation format

• Identify new Category / Seasonal opportunities for the Inmar sales teams based on research and market feedback

 
Operational (10%)

• Independently manage queue of insight/analytical requests across Inmar enterprise  

• Demonstrate proficiencies in the emerging media, content marketing and consumer promotions space  

• Use Salesforce as a CRM tool including reporting and tracking of sales impact of efforts

 
Required Qualifications: 

• Bachelor’s Degree required in business, marketing, analytics or related discipline
• 4-6 years’ experience working in a professional environment, preferably in shopper or brand marketing, media agency, research/analytics or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
• Strong client facing experience, preferably in a sales-oriented role presenting recommendations/results to clients 
• Experience with complex data visualization and insights development strongly preferred
• Proficiency working with the following software programs: Microsoft PowerPoint, Microsoft Excel, Google Drive, Google Slides, Salesforce, and Familiarity with Tableau
• Knowledge or previous experience with consumer promotions and/or social media/media 
• Project Management experience strongly preferred

Individual Competencies:

• Research: Strong ability to research topics and synthesize information into concise recommendations and reports

• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support. Directly address a person's concerns or issues and make connections.

• Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in writing skills, with high attention to detail and emphasis on accuracy

• Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness through honest and ethical relationships.

• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.

• Urgency: Maintains a sense of urgency to complete tasks and accomplish goals. Proactively