US Field Marketing Manager

What you can expect

The US Field Marketing Manager will serve as the strategic marketing manager for their territory; acting as a regional CMO responsible for understanding market dynamics, uncovering growth opportunities, and shaping field strategy to influence the entire customer journey. This role owns both the strategy and execution of high-impact regional programs designed to create new opportunities, accelerate active pipeline, and drive revenue.

This individual will develop integrated, territory-specific marketing plans that map directly to regional sales priorities and business objectives. They must deeply understand their region’s market conditions, customer needs, partner ecosystem, competitive environment, and sales motions; then translate those insights into programs that drive measurable outcomes. The ideal candidate is a data-driven strategist and a creative problem-solver with a proven track record of building and scaling regional programs that deliver material impact.

Reporting to the Head of Americas Field Marketing, this role will collaborate closely with cross-functional teams across marketing, sales, BDRs, partner marketing, and operations to ensure alignment, customer-centricity, and maximum return on investment. Success in this role requires exceptional business acumen, strong stakeholder management, and the ability to influence regional strategy through insights, performance analysis, and deep understanding of the market.

About the Team

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinar.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

Responsibilities

• Develop Regional Marketing Strategy: Build a comprehensive regional marketing strategy that aligns with sales priorities and drives pipeline and revenue goals. Leverage data and insights to identify opportunities, optimize campaigns, and prioritize initiatives.

• Plan and Execute Demand Generation Programs: Design and implement demand generation programs across multiple channels, including Zoom-led events, third-party sponsorships, roundtables, industry events, virtual experiences, integrated campaigns, and roadshows. Ensure programs are targeted, measurable, and aligned to revenue outcomes.

• Cross-Functional Collaboration: Partner closely with sales leadership, account executives, BDRs, and channel partners to create integrated marketing plans that support pipeline targets and sales objectives. Act as a strategic marketing advisor to the field.

• Data-Driven Campaign Management: Forecast, measure, and analyze campaign performance using key metrics. Identify trends and insights, make data-informed recommendations, and adjust tactics to maximize ROI and pipeline impact.

• Budget Management: Own and manage the quarterly regional field marketing budget, ensuring spend aligns with strategic priorities and delivers measurable results.

• Communication and Reporting: Provide proactive and transparent communication to sales and marketing leadership. Share pipeline results, performance trends, insights, and actionable recommendations to inform decision-making.

• Corporate Alignment and Advocacy: Support corporate marketing initiatives by sharing regional insights, giving actionable feedback, and disseminating best practices. Serve as a marketing advocate and information resource for the region.

What we're looking for

• A minimum of 8 years of experience, including field marketing in software/technology

• Experience marketing to corporate IT functions in enterprise companies

• Project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision

• Have the ability to build collaborative relationships with peers, sales teams, partners, and customers

• Possess a sense of accountability and ownership, have the ability to manage your business, and clearly communicate your results back to the organization

• Be outcome driven, analytical, and have a track record of executing