icebreaker: Senior CRM Coordinator

Now that you’ve found the job description, what’s next?

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.

icebreaker: Senior CRM Coordinator

What will you do?

A day in the life of a Senior CRM Coordinator at icebreaker looks a little like this.

You will support the Ecommerce team in connecting customers in North America to the icebreaker brand and our products through email, SMS, Loyalty, and other direct marketing channels. You will help our team run an efficient and effective Retention program with the partnership of Creative and Marketing. You will collaborate closely with Creative to bring product and brand stories to life. Reporting to the Senior Manager of Retention, you will use the channels you oversee to drive engagement, conversion, and loyalty.

Let’s break down that day-in-the-life a bit more.

• Plan the email marketing calendar and coordinate the creative process from briefing to asset delivery.
• Execute the email development and deployment process.
• Develop segmentation and trigger strategies, build email and SMS audiences.
• Lead AB testing program to optimize blast campaigns and automated communications. Implement learnings to improve experiences for customers and growth for the brand.
• Provide post campaign analysis and weekly reports. Share insights to support the CRM program strategy, planning, testing and growth.
• Contribute to the Retention team’s understanding of the competitive landscape to influence and improve the program.
• Collaborate with our team to run an efficient and effective Retention program.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• 3+ years of related email & SMS experience, preferably with a DTC brand.
• Experience developing and optimizing triggered campaigns and segmented audiences. 
• Proven track record of managing projects and timelines. An ability to manage and prioritize multiple projects with professionalism and flexibility. Experience working with project management software.
• Experience making data-driven decisions, supported by your reports and analysis. Experience optimizing campaigns with AB testing. Proficiency in Microsoft Excel. Experience with Google Analytics.
• Ability to draft a creative brief with clear communication objectives, messaging hierarchy and mandatories. Clear communicator able to navigate the creative process and provide feedback.
• Experience working with an enterprise ESP. HTML experience is a plus.
• Detail oriented and process driven.

The qualities that we’re looking for in a candidate are:

• Customer-Obsessed: You’re eager to grow your career in digital marketing, and the idea of working at a leading outdoor apparel brand excites you. You value the opportunity impact the customer experience on icebreaker and doing this work for a brand that promotes sustainability and inclusivity.
• Process-Oriented: You can execute with excellence by following a process and constantly improve your methods based on feedback and learning. You can be flexible and adaptable to changing situations and business needs.
• Curious: You’re excited about uncovering opportunities to better engage with our customers and internal teams. You want to understand the “why” behind things and use data to tell the story.
• Clear Communicator: You exhibit clear communication and always follow up with updates on progress and timing. You understand the importance of tailoring your communication style to your audience and enjoy presenting in team meetings.
• Results-Driven: You