GlobalVetLink VP of Marketing

Vice President, Marketing

Company Overview

GlobalVetLink is a fast-growing B2B SaaS company that provides innovative software solutions to the veterinary industry. We’re on a mission to simplify the vet industry’s non-billable processes, driving efficiency, accuracy, and peace of mind for clinic staff.

Job Summary

GlobalVetLink is looking for a dynamic marketing leader with proven success in partnering closely with sales to grow existing channels and establish new markets to exceed revenue targets. This role is responsible for our business-to-business marketing strategy, including market solutions, brand, demand generation, and channel marketing initiatives that translate into increased revenue. This position reports to the CEO and is a key member of the company's leadership team.

Key Responsibilities:

• Develop, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that scale.
• Lead the development and execution of our marketing strategy and go-to-market efforts.
• Scale and lead a high-performing, A-player team, guiding them with a cohesive growth plan, and using a data-informed mindset to drive results.
• Obsess over results and continuously iterate and innovate on GTM strategy & execution to drive business efficiency.
• Leverage and evaluate a mix of marketing channels—including social media, industry publications, PPC, and partners—to optimize demand generation and maximize reach.
• Lead content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that highlight the value we deliver and address customer needs.
• Dive deeply into customer insights, identifying their pain points, jobs to be done, and desired outcomes, to create highly relevant and impactful messaging and campaigns.

Marketing Strategy and Execution:

• Develop and refine our brand story, ensuring it resonates with our target audience, communicates our unique value proposition, and builds lasting trust and loyalty.
• Oversee and lead omni-channel marketing strategy, planning and execution.
• Enhance brand and product strategies across all customer touchpoints by creating meaningful, integrated, encompassing campaigns that deliver awareness, acquire new customers, and drive traffic and conversion.
• Own testing roadmaps and conduct and track in-depth A/B testing on marketing creative, landing pages, and conversion funnels to drive continuous improvement

Digital/web Marketing

• Create tailored social media strategies to drive customer acquisition through Google, Instagram, TikTok, YouTube, and Facebook platforms
• Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and emerging performance marketing channels.

Website/E-commerce experience:

• Develop and execute on a website and e-commerce experience roadmap that delivers best-in-class UX and purchasing experiences to funnel conversion

Reporting & Analysis:

• Implement systems and processes that produce industry-standard, full marketing funnel metric tracking used for real-time decision making and analysis (ie full, through-funnel tracking from impression/first click to customer sign up)
• Establish team KPIs, track performance, and report regularly to the CEO with insights and recommendations for improvement.
• Define, measure, and evaluate channel performance against goals, sharing insights with the team weekly, monthly, and quarterly
• Analyze customer LTV and CAC by channel and track through the entire customer journey.

Marketing Leadership:

• Build and scale a high-performing team, ensuring a strong culture of collaboration, performance, and customer-centricity.
• Foster an environment of continuous improvement and learning, encouraging the marketing team to refine skills and strategies.

Qualifications:

• 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS.
• Experience in the veterinary industry is not required but is strongly preferred.
• Deep experience designing and implementing marketing strategies and demand-generation programs that have consistently contributed to meeting/exceeding revenue targets
• Deep systems implementation and operational experience, particularly as it relates to digital platforms such as Google (search, display, youtube, etc), TikTok, Meta, etc. as well as back-end supporting software (corporate website/customer sign-up, Hubspot, Salesforce, etc)
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