Director, Product Marketing - Hybrid

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

Director, Product Marketing - Hybrid

Austin, Texas

About BigCommerce:

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small growing businesses, to mid-market brands and large enterprises. As an industry-leading ecommerce platform, BigCommerce has earned recognition for its powerful performance, rapid growth, unique workplace culture and commitment to the community. We are passionate about growing our employee’s careers and providing them an incredible and meaningful experience that gives them the opportunity to do the best work of their careers.

What we do:

We are an open SaaS ecommerce platform that combines the best of SaaS and API-enabled openness giving brands the power and flexibility to deliver high converting shopping experiences across B2C, B2B and hybrid B2C+B2B. The platform delivers all of the tools to efficiently run a highly scalable and fast growing ecommerce business, and it’s supported by a robust and vibrant ecosystem of agency and technology partners.

We are looking for a Director of Product Marketing, which is a new, strategic role, reporting directly to the chief product officer, that is responsible for the development and execution of the platform’s product marketing strategy, including product launches and product positioning & messaging to drive awareness, retention, adoption and competitive differentiation. As well, you will lead and inspire a small team of product marketers. The ideal candidate will possess extensive product marketing experience with a proven track record of successfully launching SaaS products that business customers and partners love and adopt.

This is a hybrid work role that is ideally located at one of our major office hubs in either Austin or San Francisco

What you’ll do:

• Market Intelligence: Dive deep into market research to uncover the needs and preferences of our target audience. Analyze demographics, behaviors, trends, and competitors to shape our product strategy
• Product Positioning and Messaging: Develop innovative positioning strategies to set our products apart from the competition and create compelling messaging that resonates with our audience
• Go-to-Market Strategy: Collaborate with the marketing team to craft and execute dynamic go-to-market strategies. You'll determine the best channels, pricing strategies, and promotional tactics for successful product launches
• Impact & Effectiveness: Define and report on the impact and measurement of product marketing initiatives
• Cross-functional Collaboration: Work hand-in-hand with product development, sales, and marketing teams to ensure seamless alignment and cohesive strategies
• Sales Enablement: Equip our sales teams with the tools, training, and collateral they need to excel. Create impactful sales presentations, product guides, and competitive analyses
• Customer Feedback and Insights: Gather and analyze customer feedback to inform future product development and marketing strategies. Use data to gain insights into user behavior and preferences
• Product Lifecycle Management: Monitor product performance throughout its lifecycle. Identify growth opportunities and adjust marketing strategies to maximize product success
• Thought Leadership: Act as the primary thought leader for the platform, including speaking engagements and content creation (white papers, product briefs, technology write-ups) that support the buyer’s journey
• Competitive Intelligence: Understand the competitive landscape, be an expert on our competition and how they are positioned and priced
• Team Leadership: Lead and inspire a small team of product marketing managers

Who you are:

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