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VP, Brand and Creative (Remote, Nationwide)
Edelman Financial EnginesUnited States Remote, Nationwide, United States, United StatesRemotefull_timeVerifiedPosted 24 Jun 2025
💰 $280,000/yr($230,600/yr – $280,000/yr)
About the role
VP, Brand and Creative (Remote, Nationwide) At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives. Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us. As a VP of Brand and Creative, you’ll help create the next chapter of our company and brand in the market through strategy and creative execution. A proven approach and deeply personal, client-focused relationships are the secret to our success and, right now, still largely a best kept secret. It’s our opportunity to bring that to life! Responsibilities:
- Brand Guidelines and Creative Development:
- Translate the brand strategy into creative guidelines that can drive all creative and content work and drive measurable business results
- Create and drive our creative direction and point of view, distributed through a branded content platform that delivers scaled awareness, engagement, and preference for EFE among our target audience
- Influence and inform our messaging and content strategy to deliver breakthrough and compelling content, fueling our content system to engage, inform and convert audiences into leads
- Innovate and oversee a creative approach that is idea-led, with brand as a foundation, through all channels, platforms and experiences
- Inspire innovation in content creation, distribution, and engagement harnessing emerging trends, best practices, and technology
- Help build, lead and manage a team of creative professionals, growing skills, and taking ownership of all work that the team produces
- Work with business partners to ensure outcomes are measured and used to optimize strategies and plans
- 15+ years in creative strategy, creative concepting and execution with an emphasis on strategic connections between brand strategy, creative execution and business outcomes
- Consumer finance experience preferred but not mandatory
- Demonstrated curiosity, agility and aptitude to solve problems creatively and in partnership with others
- Inspires and catalyzes high-performing teams with purpose
- Extensive knowledge of all brand and comms strategy tools, frameworks and processes
- A scrappy and agile mindset and approach that thrives in a fast-paced, high velocity environment
- A partnership approach that brings people together, aligns across functions, focuses on influencing and celebrating team wins
- Excellent leadership, influence. and communications skills
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