Director, Franchise Leadership – Commercial and Operations (Southwest)

Location(s):

United States of America

City/Cities:

Plano

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

November 9, 2025

Shift:

Job Description Summary:

Position Title: Director, Franchise Leadership – Commercial and Operations (Southwest) 
Primary Job Location: United States – Plano, Texas (Dallas–Fort Worth Metro Area). Candidates must be currently located in or open to relocating to the region.
Travel: Up to 50% with an expectation to be in the office 3 days a week.

Education: Bachelor’s degree in business, Marketing, or a related field is required; an MBA or relevant master’s degree is strongly preferred and will be considered an asset in developing advanced leadership and strategic skills. 
Preferred Experience: At least 7 years of progressive leadership experience within consumer-packaged goods (CPG), food & beverage, retail, or related industries, encompassing commercial operations, sales, marketing, or franchise/bottler management responsibilities; track record of P&L accountability is highly valued. Bilingual fluency in Spanish is a plus and will enhance your ability to lead and connect in multicultural environments, though it is not required.

Position Overview:

As the Director, Franchise Leadership, you will set the vision and lead the execution of Coca-Cola's commercial and brand strategies within a dynamic and diverse marketplace. This pivotal role is responsible for advancing brand health, household penetration, and transactions by deeply understanding consumers and shoppers—translating key insights, advanced analytics, and segmentation into actionable growth plans.

You will architect and operationalize omni-channel strategies that win with shoppers and customers across all environments—from large and small-format retailers to foodservice, modern and traditional trade, as well as digital and eCommerce platforms. By championing consumer and shopper-centric activation, you will ensure our brands consistently win at every critical moment in the path to purchase: building awareness, driving conversion, increasing trips, and maximizing purchase intent.

Partnering with internal teams and our bottling network, you will lead occasion-based and inclusive marketing initiatives, leveraging your ability to capture and act on a broad spectrum of consumer, shopper, customer, channel, and basket analytics. Your leadership will unite cross-functional partners to drive flawless end-to-end execution, empower innovation, and foster an environment where diverse ideas and backgrounds fuel competitive advantage.

This is a high-impact, high-visibility leadership opportunity for a strategic, data-driven, and collaborative leader. You will be empowered to steer the future of Coca-Cola’s growth agenda, shape the consumer experience across all touchpoints, and advance both your career and the strength of the world’s most iconic brands.

What You’ll Do for Us 
Key Responsibilities:

> Consumer and Shopper Insight Leadership:

• Champion a deep understanding of consumer attitudes, motivations, and behaviors by leveraging advanced analytics, shopper insights, basket analysis, and channel performance data.
• Translate these insights into actionable strategies that drive brand health, household penetration, purchase intent, and long-term consumer and shopper loyalty across all channels and customer types.

> Strategic Commercial & Brand Plan Development:

• Architect and execute holistic commercial strategies—including integrated marketing calendars, innovation launches, and brand asset planning—that accelerate transactions, trip conversions, and weekly+ growth across retail, foodservice, modern/traditional trade, and digital/omni-channel environments.

> Omni-Channel and Trip Conversion Excellence:

• Design and implement winning commercial, marketing, and shopper programs that drive performance and conversion at every point in the consumer journey—including large store, small store, foodservice, and ecommerce.
• Ensure Coca-Cola’s presence is maximized and adapted for all moments of truth, delivering seamless experiences online and offline. 

> Segmentation & Occasion Activation:

• Deploy sophisticated segmentation, basket analysis, and occasion-based marketing to engage and convert the right shopper, at the right channel, at the right occasion.
• Activate plans and campaigns that win at the first, second, and zero moments of trut