Senior Media Strategist

<h3>Company Description</h3><p><strong><em>Publicis Groupe: win in the platform world!</em></strong></p><p><strong>Zenith </strong>is part of <a href="https://www.publicisgroupe.com/en">Publicis Groupe</a>, the <strong>world’s third largest communications</strong> group.</p><p><strong>What can we do as Publicis Groupe? </strong> <br/>Known for its world-renowned <strong>creativity</strong>, best in class <strong>technology</strong>, <strong>digital </strong>and <strong>consulting expertise</strong>, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.  </p><p><strong>And what makes us unique?</strong> <br/>A <strong>Connecting Compay</strong>, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - <strong>Power of One</strong>!</p><p><strong>About Zenith</strong></p><p><strong>Media and communication thrill you in all their facets? Are you the precise one in the team? </strong>The goals - oriented man / woman?</p><p>With particular attention to the role played by data and the scouting of new technologies, Zenith - the ROI agency - is the right place for you! </p><p>Click <a href="https://www.zenithmedia.com/">here</a> to find more about us.</p><h3>Job Description</h3><p>Your <strong>to-do list</strong>: </p><ul><li><strong>Management of communication strategies and insights on all media,</strong> liaising with the client marketing, media and research departments</li><li><strong>Development of client presentations from a strategic and data/innovation perspective</strong></li><li>Leading <strong>Consumer Analysis </strong>(socio-demo / attitudinal / behavioral profile, media use, digital approach, consumer portrait development ...) <strong>with the production of insights through the use of databases (</strong>proprietary or market), desk research;</li><li><strong>Category Analysis with identification of the main trends, </strong>framing of the competitive context, monitoring of key players, identification of the challenges for the brands being analyzed; including marketing mix modeling or attribution analysis</li><li><strong>Activation of qualitative / quantitative research</strong> (online Survey / Focus groups);</li><li>Use of the main market data sources (consumer based, media investment, media fruition, digital behavioral data, ..);</li><li>Drafting of summary documents of the analysis results and reporting of the communication strategy;</li><li><strong>Participation in internal meetings / with clients to receive ongoing briefs, development of strategic projects with the involvement of different departments of the agency</strong>, presentation of results and responses to briefs.</li></ul><p>Interested? Keep reading...<br/> <br/> <strong>Zenith</strong> is looking for a <strong>Senior Media Strategist </strong>for its Milan offices.<br/> You’ll be contributing to strategy and comms planning deployment of a leading FMCG Client.</p><h3>Qualifications</h3><p>If in your <strong>past experience:</strong></p><ul><li>you developed excellent knowledge of <strong>Excel</strong>, Power Point and Word;</li><li>you developed<strong> at least 5 years of experience</strong> in the same or similar role;</li><li>you got the ability to use <strong>tools to query and analyze market</strong> and / or proprietary databases;</li><li>you developed good knowledge of the main business, brand and communication KPIs and their interpretation;</li><li>you developed familiarity with the <strong>interpretation of quantitative and qualitative research outputs</strong>;</li><li>you got the ability to synthesize and extrapolate key learnings to be applied to strategy documents;</li><li>you got the <strong>ability to set up questionnaires for quantitative surveys</strong> and guides for conducting internal focus groups.</li><li><strong>you developed good knowledge of media advertising offer in the market </strong>and relative KPI / media monitoring</li><li>you developed experiences in working with analysts on marketing mix model applied to media campaigns</li></ul><p>If <strong>you </strong>are:</p><ul><li>fluent in English</li><li>able to work on <strong>multiple projects</strong> at the same time</li><li>great at working in <strong>teams</strong></li><li><strong>detail </strong>oriented</li><li><strong>eager to lead </strong>your <strong>clients</strong> towards new territory</li></ul><p>send us your application! </p><p>This opportunity does <u>not provide relocation support</u>. </p><h3>Additional Information</h3><p>We take care of our talents and their wellbeing:</p><ul><li><strong>Future of Work:</strong> flexible hours and <strong>smartworking</strong></li><li><strong>Corporate benefit</strong>: a platform dedicated to our people full of offers, discounts and more</li><li><strong>Learning&amp;Development</strong>: a tailored learning path, individual and needs based appr