Senior Marketing Manager THD

Job Name: Senior Marketing Manager THD

General information

Location: oak park Heights, MN Date: 04-Jun-2025 Company: Andersen Corporation Posting City: Oak Park Heights, MN Ref #: 8024 Job Category: Marketing Posting City: oak park Heights State: MN

Description & Requirements

ANDERSEN CORPORATION SUMMARY:

At Andersen, we pride ourselves on our core values of Humility, Ownership, Meaningful connection, and Expertise - HOME. Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America. We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. 
In 2024, we were recognized as one of Newsweek’s America’s Greatest Workplaces for Women and Newsweek’s Most Trustworthy Companies in America. Earning the 2024 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen.

SUMMARY 

The Marketing Manager, The Home Depot, leads and develops a high-performing team, while developing strategic and tactical marketing plans to grow our business with The Home Depot supporting homeowner, contractor and pro customer needs. These plans include in-store merchandising, digital marketing, digital experiences, voice of customer, sales and promotion support, content development, and new product/service launches. The marketing manager will also influence and manage the Andersen brand across all channel-specific digital properties and in-store marketing elements to maximize and leverage the Andersen brand with The Home Depot.

POSITION RESPONSIBILITIES

• Grow and develop a high performing marketing team to develop and execute marketing plans in support of The Home Depot business.
• Lead the strategy development and execution of the marketing mix, leveraging VOC and Big Box insights to deliver optimal in-store and online customer experiences for multiple audiences (pro and homeowner) to drive business results.  
• Lead planning and execution of market-specific product launches, promotions, advertising, and merchandising, digital marketing strategy ranging from social campaigns to site design enhancements and search engine optimization, content creation, new product launch support, internal/external communication management, sales tool management, and engagement program support (Millwork Virtual Apron, Pro Account, Andersen programs).  Provide program recaps to