Senior Director, Content Marketing

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale.

That’s why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience—what we say, how we say it, where we say it.

You will define and drive the overarching content vision for Braze. You will bring a strong point of view and act as the strategic leader who connects brand narrative, audience insights, and business objectives into a cohesive, high-impact content strategy. Your influence will extend across the company, aligning executive stakeholders and cross-functional teams to deliver compelling and effective content across every stage of the buyer's journey.

This role requires a leader who can both set the vision and operationalize it, developing a unified approach to content that scales across functions, geographies, and channels.

In this role, you will:

• Develop and evangelize Braze’s content strategy, creating clarity and alignment across many teams, including Marketing, Product Marketing, Industry Marketing, and Regional Marketing
• Act as the content authority across the organization—leading with a strategic, data-informed perspective and influencing senior stakeholders, including VPs and SVPs
• Collaborate with marketing and business leaders to establish content priorities, define audience journeys, identify message gaps, and ensure strategic alignment with go-to-market plans
• Oversee the development and implementation of content strategy roadmaps, from brand awareness through conversion and customer expansion
• Build a clear framework for content planning, creation, and distribution—ensuring consistency, quality, and purpose across all content assets and touchpoints
• Establish and operationalize a scalable content infrastructure, including editorial standards, processes, governance, measurement frameworks, and a test-and-learn roadmap
• Partner closely with regional marketing leads to develop an efficient and high-impact localization strategy that respects regional nuances while maintaining global consistency
• Lead, mentor, and grow a high-performing team of content strategists, editors, and writers—fostering clarity, creativity, and accountability
• Define and track content KPIs to drive performance and continuously optimize output
• Evaluate and evolve tools, systems, and resourcing models to increase content impact, velocity, and efficiency, including oversight of agency relationships to scale production, extend format capabilities, and manage surges in demand
• Stay current on emerging technologies, including AI tools for content creation and optimization, and assess opportunities to thoughtfully integrate them into content workflows

WHO YOU ARE

You’re a positive, sleeves-rolled-up individual who thrives on navigating the rapidly evolving tech space. You’re a strong communicator and collaborator with a proven record of cross-functional leadership that brings teams along to achieve business objectives.

• A strategic storyteller with a strong POV, executive presence, and the ability to inspire and influence senior leaders and cross-functional peers
• A builder: of vision, frameworks, teams, and operational excellence
• A collaborative leader who excels at unifying stakeholders around a common content strategy, balancing global consistency with local relevance
• A mentor and coach who brings out the best in others and thrives on developing talent
• A B2B content expert with a deep understandi