Senior Manager, Marketing Capabilities & Brand Standards

Senior Manager, Marketing Capabilities & Brand Standards

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

This role accelerates brand performance by closing the gap between strategic ambition and market execution - building the marketer capabilities, shared standards, and execution enablement that drive brand equity, creative effectiveness, and business results across KCNA.

In this role, you will:

KCNA Marketing Capability Building

• Partner directly with brand and cross-functional leadership teams to identify capability gaps that are limiting brand performance and develop targeted solutions that drive measurable improvement.

• Synthesize capability trends, brand performance data, and marketer feedback to bring forward clear recommendations on where to invest in capability development.

• Design and deliver training, toolkits, and learning modules that build marketer fluency in brand foundations and modern execution - with clear line of sight to brand equity and business outcomes.

• Partner with global counterparts, including the GGO Marketing Capabilities team, to align on annual capability priorities, integrated programming, and ownership across global and regional teams.

• Lead KCNA capabilities programming - curating a curriculum that reflects the specific capability needs of KCNA brands and prepares marketers to compete and win in market.

• Act as a connector across marketing teams to drive shared understanding, adoption, and application of marketing capabilities in day-to-day brand work.

• Support new KCNA marketer onboarding to accelerate time to impact.

KCNA Brand Standards & Execution Enablement

• Translate brand and creative frameworks into clear, usable guidance for modern channels - including digital, social, retail media, and ecommerce, so marketers can execute with confidence and consistency.

• Develop playbooks, examples, and guardrails that enable consistent application of brand principles at scale across KCNA brands.

• Identify execution gaps across brands and clarify expectations through tools, templates, and education that reduce rework and accelerate speed to market.

• Partner with C&C Leads and marketing teams to ensure brand standards are consistently applied across channels, with clear guidance for platform-specific execution.

• Reinforce quality through structured feedback loops and best practice sharing - surfacing what’s working across brands and scaling it.

• Surface insights from execution back into standards and enablement materials to support continuous improvement and raise the bar across the portfolio.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• 10 years of experience in b