Web Analytics and Optimization Manager

Job Description:

At Sparklight, a Cable One brand, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

What you will do to contribute to the company's success

• Develop and implement web analytics strategies to rack key metrics and KPIs

• Analyze website traffic and user engagement data to identify trends and areas for improvement.

• Provide insights and recommendations to the Marketing and Media team based on data analysis.

• Collaborate with stakeholders to create customized reports and dashboards.

• Monitor and report on the performance of digital marketing campaigns.

• Conduct A/B testing and multivariate analysis to optimize website and marketing performance.

• Stay current on industry best practices and emerging trends in web analytics.

• Utilize tools such as Google Analytics, Looker and other relevant platforms effectively.

• Identify opportunities for improvement in website usability and conversion rate optimization.

• Work closely with the UX/UI, Media and Web Development teams to ensure accurate tracking and data integration.

• Present findings and recommendations to senior management.

• Implement tagging strategies to track full funnel marketing campaigns accurately.

• Troubleshoot tracking issues and ensure data accuracy.

• Collaborate with cross-functional teams to drive data-informed decisions.

• Implement data visualization techniques to convey insights effectively.

Qualifications

• 5+ years in DTC analytics or agency consulting, preferably within the telecommunications, mobile or fiber to the home industries

• Bachelor's degree in marketing, Statistics, Business, or a related field.

• Proven experience in web analytics, digital marketing, or a related field.

• Preferred proficiency in Google Analytics, Google Tag Manager, Looker, Databricks, Power BI, Funnel.io and other web analytics tools.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation abilities.

• Detail-oriented with strong organizational skills.

• Experience with A/B testing and multivariate analysis.

• Knowledge of SEO principles and best practices.

• Ability to work effectively in a fast-paced, dynamic environment.

Core Competencies

• Committed: Values each customer, while working hard to keep their business and support our communities.

• Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.

• Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.

• Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans – start when you start!

• Life insurance (self, spouse, children)

• Paid time off (vacation, holiday, and personal/sick days)

• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)

• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)

• Annual community support to various organizations across the U.S.

• Associate recognition & awards programs

• Advancement opportunities

• Collaborative work environment

• FREE Cable One services for associates who live in a serviceable area

• Remote Access to select premium channels (Cable One, Sparklight, Cable America and ValueNet Fiber Only)

• Vehicle provided for daily work purposes, if residing within reasonable radius from office location

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we b