Product Marketing Manager

Product marketing manager | LEAD SPECIALIST, PRODUCT MArketing 

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world‑class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible. 

We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce. Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world. 

 
 
Role Overview 
 

This is a high-impact and highly visible role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for a new generation of products and services. You will lead the GTM plan from strategy through execution while working closely with Product, Strategy, Sales, and both internal and external creative teams. 

You will bring your subject matter expertise to life through compelling positioning, storytelling, and audience-specific messaging. You will deeply understand our customers and the competitive landscape to influence where we play and how we win. You will also collaborate with Global Marketing Managers to integrate your product portfolio into multi-channel programs that drive pipeline, adoption, and revenue. 

Your core mission is to champion the product’s value in the market and ensure sellers, partners, and customers clearly understand why Pearson is the solution of choice. 

Key Responsibilities 

• Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson. 

• Partner with Global Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline. 

• Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence. 

• Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers. 

• Develop and maintain a library of product marketing assets