About the role
The Sr. Director, Brand Marketing will provide strategic leadership and direction for Funko’s marketing efforts in the US, driving brand heat, growth, key product launches, consumer engagement and overall demand generation for the Funko brand. This senior leadership role will oversee the development and execution of comprehensive marketing strategies to achieve Funko business objectives, with a focus on driving brand awareness, brand sentiment and traffic to our DTC and wholesale channels. Reporting to the SVP, Brand, this role will collaborate with senior leaders across functions and regions to drive strategic alignment and scalable processes to ensure cohesive brand presence globally. The Sr. Director, Brand Marketing will lead, develop and oversee the Funko US based Brand Marketing team, including the Integrated Marketing and Product Marketing functions, leading them in the development of a meaningful brand and product story calendar and working cross-functionally to bring it to life. They will establish the processes, tools and ways of working to enable scale, while remaining true to our brand ethos. They will challenge teams to think creatively to bring programs to life in authentic, engaging, disruptive and inspiring ways, tapping into the cultural zeitgeist to engage the fan and introduce new product lines. Able to successfully lead within a sophisticated matrix organization, this role will have critical influence across functions and collaborate closely with peers across the organization, including DTC, sales, product, merchandising, creative, licensing, finance and other cross-functional teams.
We are looking for a leader who thrives in a fast-paced, dynamic and creative environment, the Sr Director, Brand Marketing will help craft the future brand vision and lead the team to deliver on our ambitious brand and commercial goals for the future. From engaging and exciting our core Funatic audience to bringing new consumers into the Funko-verse, the Sr. Director will bring together insights, audience and stories to elevate awareness, brand relevance, and help fulfill Funko’s goal of being the ultimate, global pop-culture lifestyle brand. Your Superpowers in Action- In partnership the SVP, Brand, lead the development of Funko’s brand architecture and brand strategy, ensuring leadership and cross-functional alignment on vision and roadmap for execution. Establish brand voice and visual identify, amplifying across channels and regions to drive cohesion of the brand globally.
- Oversee all integrated, go to market strategies that include social media, events, product marketing, public relations, paid media and brand/creative for the Funko brand. Ensure consideration for and support of wholesale marketing initia
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