Senior Manager, Product Marketing (Remote)

Why Ryan?

• Hybrid Work Options

• Award-Winning Culture

• Generous Personal Time Off (PTO) Benefits

• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)

• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement

• Benefits Eligibility Effective Day One

• 401K with Employer Match

• Tuition Reimbursement After One Year of Service

• Fertility Assistance Program

• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

The Senior Product Marketing Manager is responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio. You will lead launch orchestration, build deep subject matter expertise within the product domains, and translate complex product capabilities into clear, differentiated narratives. This role is both strategic and hands-on, developing domain plans, creating sales enablement toolkits, sourcing customer evidence, and maintaining sharp market and competitive intelligence. You’ll design and execute adoption, expansion, and PLG strategies, own pricing and packaging initiatives, and monitor performance to drive the next-best action. This is a highly cross-functional role, collaborating closely with Product, Sales, CS, and Marketing to grow new logos, accelerate expansion, and strengthen tax.com’s position in the market.

Duties and responsibilities, as they align to Ryan’s Key Results

People:

• Create a positive team member experience.
• Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars, videos, and thought leadership. Train and enable Sales/CS with clear narratives. 

Client:

• Own domain strategy & planning. Define narrative, ICPs, and segments for each owned domain. Build and execute plans that grow both new-logo and expansion pipelines. 
• Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning, messaging, decks, one-pagers, battlecards, etc. Cultivate flagship customers for feedback, case studies, references, and speaking appearances 

Value:

• Lead GTM & launch orchestration. Own the plan, scope, and resourcing; set the operating cadence, unblock teams, and deliver launches on time with measurable targets. 
• Be the market & competitive authority. Maintain current, detailed intel on key competitors and market trends. Translate insights into positioning, objection handling, win/loss learnings, and roadmap inputs. 
• Build adoption, expansion, and PLG strategies. Identify cross-domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increases product usage and account expansion. 
• Partner on pricing & packaging to increases revenue and adoption. Know the product economics, identify opportunities, and run experiments to improve monetization. 
• Measure, learn, and iterate. Build dashboards, run experiments, and report results. Turn insights into next-best actions across GTMs, campaigns, messaging, and product triggers. 

Education and Experience:

• Bachelor's degree in marketing, business, or related field.  

• Strong ability to translate complex product capabilities into compelling, customer-centric messaging. 

• 5+ years of product marketing, lifecycle marketing or customer marketing experience in B2B SaaS 

• Experience managing cross-functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales. 

• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) 

• Analytics: Use data to drive strategy, execution, and optimization. 

• Customer Research: Experience in partnering with Sales, CS, and CX teams to deliver insights that can be distilled into action. 

• Experience building from ground up and taking products from 0 to 1 

• Experience drafting GTM plans and campaign briefs. 

Computer Skills:

To perform this job success‐ fully, an individual must have intermediate skills in Microsoft® Word, Excel, PowerPoint, Outlook, and Internet navigation and research.   Proficiency with data analytics and insight tools is a plus.

Required Skills:

• Excellent communication and collaboration skills. 
• Experience managing cross-functional collaboration, stakeholder alignment and partnering with Customer Success, Pro