Sr. Manager, Digital Marketing

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

 

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

 

Sr. Manager, Digital Marketing

New York City

 

Your Mission

Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic NYC team is seeking a Sr. Manager of Digital Marketing to join our ranks. This isn't just a job; it's an opportunity to become an architect of fan driven campaigns, shaping high-impact strategies that propel our artists into the spotlight and leave an indelible mark on culture. The roster is pop lead, but with diversity across genres.

Reporting directly to the Director, you'll collaborate with a team of digital innovators, co-creating and executing cutting-edge strategies that transform passive listeners into passionate communities. Your expertise will be the engine driving our artists' success, crafting bespoke digital experiences that resonate deeply and drive authentic engagement.

We're looking for a passionate digital marketer who can masterfully conduct campaigns across every key platform and tool. Your fluency with trends and viral content will be crucial, helping to unlock and amplify an artist’s digital footprint for unparalleled campaign performance. Beyond the viral data, you're skilled in fandoms, understanding the ebbs and flows of what fans want and how best to activate them during a campaign. We’re also searching for someone who can get into the mix with artists – explaining our approaches and the digital landscape and making them excited to be a part of it.

 

What You'll Be Doing

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Digital marketing strategy to include (but is not limited to): social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for roster of artists.
• Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.
• Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content. 

 

What You Bring

• You have experience in digital marketing or social media, preferably in the music or entertainment industries.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringin