Director, Brand and Innovation Communications

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is looking for a Director, Brand and Innovation Communications to help bring Visa’s products and brand to life for external audiences. The ideal candidate will join a team of smart, driven communicators who develop the stories that shape ongoing perception of the iconic Visa brand Globally and within North America. We are a group that loves to laugh and support each other, while always challenging and encouraging each other to deliver our best work.

In your role as Director, Brand and Innovation Communication you will be focused on helping promote Visa's Brand and Sponsorship initiatives around the world, spreading the word about our new sponsorships and/or existing products, services and partnerships. In your day-to-day, you’ll focus on driving communications for sponsorship initiatives that include sports, music, gaming, culture, the creator economy and more. Telling stories to the consumer media will be a focus in this role, working with talent, consumer facing brands and working on major events and moments.

The team is responsible for communicating with external audiences through different communication platforms and tools, including – but not limited to – developing written communications, social media posts, website content, speaking remarks, engaging in media strategy and media relations, supporting tentpole events, creating presentations, developing briefing materials and media recap reports. The team works closely with colleagues across the Marketing and Innovation organizations, as well as the broader product communications team at Visa. As a global team member, you’ll spend a good amount of time with cross-functional colleagues both here in the US and abroad, sharing information, aligning on plans and goals, and moving the communications agenda forward via strong business relationships.  

The candidate will:

• Develop, oversee and execute strategic and measurable product communications programs that align with business strategies and goals.
• Help drive both day-to-day communications and high-visibility campaigns in support of priorities across Brand, Marketing and the Sponsorship teams.
• Maintain in-depth knowledge of the Brand initiatives, which includes business goals, strategies and market challenges.
• Create and manage a range of communication materials (press releases, key message and Q&A documents, media pitches and briefing materials) and related content for use by spokespeople and with media/investor/client/internal audiences.
• Be focused on media story-telling and pitching, with an emphasis, but not limited to, consumer media.
• Partner with senior executives and other leaders to protect the reputation of Visa and its products.
• Operate with a global mindset and work with Visa’s internal and regional communications colleagues on internal communications project/events and social media to create content that is compelling and relevant.
• Manage budget and other allocated resources; monitor expenditures and ensure overall spend is within approved allocations; manage agency partners and other vendors to support product communications.
• Work with partners to manage third-party initiatives and announcements.
• Have experience turning data/research into storytelling/news opportunities, including story mining.
• Have an audience-first mindset and collaborate with the digital content team to leverage social media channels for campaign amplification.
• Have a passion for purpose-led business initiatives, often promoting stories that showcase how our brand, initiatives or products contribute to local or global economies.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 days a week, with a general guidepost of being in the office 50% of the time based on business needs. Remote candidates will not be considered, and no relocation is available for this role.

Qualifications

Basic Qualifications:
• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experien