Consumer Public Relations Account Executive - Burson

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <p>We are looking for an agile Account Executive with a proven track record in consumer earned media and content. You should have a passion for creative and exciting campaigns and be curious about new media, platforms and content. You’ll join the busy Consumer & Brand team at an exciting time with new leadership and a focus on excellence in communications, winning industry awards and designing cut-through earned creative that helps build reputation.</p> <p><strong>What you'll do:</strong></p> <ul> <li>Be passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels</li> <li>Be across the publishing landscape and can support on regular monitoring of client and competitor news</li> <li>Possess good writing skills that can be honed to create client written materials to a high standard</li> <li>Establish media, talent and influencer relationships in the UK consumer and lifestyle space, ready to manage pro-active and reactive media requests, and to pitch stories</li> <li>Support on content creation; infographics and social media posts, demonstrating an understanding of the differences in style, tone and content.</li> <li>Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch – traini