(USA) Senior Manager, Account Strategy

Position Summary...

What you'll do...

Senior Manager, Account Strategy
About Walmart Connect:
With nearly 90% of U.S. households shopping with us every year, Walmart is deeply
integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey.
Walmart Connect helps brands connect with our customers more often and more
meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop.

About the Role
Walmart Connect seeks an experienced Senior Manager, Account Strategy to build, plan,and execute strategic advertising solutions, leveraging our proven conversion-driven and brand-building offerings. Reporting to an Account Strategy Lead, you will utilize your expertise in digital advertising, media planning, and account management to drive the success and growth of omnichannel ad campaigns. This role is both strategic and tactical, requiring an ability to understand brand marketing objectives at a high level, translate them into actionable tactics, and deliver measurableresults. The Senior Manager, Account Strategy serves as the key expert in media, audience strategy, and account project management, responsible for strategic planning and client relationship stewardship.

Responsibilities:
• Lead strategic planning and execution for managed-service and self-service
campaigns.Act as a consultative advisor and subject matter expert on media planning, audience strategies, platform activation, and campaign optimization.
• Collaborate with Sales and Account teams to develop data-driven proposals
aligned with client goals.
• Manage day-to-day client relationships, demonstrating trust, credibility, and
delivering exceptional service.
• Lead campaign kick-offs, creative processes, measurement workflows, and client
performance discussions.
• Identify growth opportunities and optimizations to drive additional revenue.
• Communicate campaign metrics, insights, and optimization recommendations
regularly to internal and external stakeholders.
• Partner with Media Insights teams to measure and generate actionable campaign insights.
• Facilitate prompt resolution of internal and external issues, ensuring seamless
execution across cross-functional teams.
• Mentor junior team members, setting an example and driving operational
excellence.
• Develop best practices and proactively share learnings within the organization.
Excellent communication and presentation skills, with ability to influence

Qualifications:
• Bachelor’s Degree in Business, Advertising, Marketing, Communication, or related
field.
• 5+ years of experience managing digital media campaigns, client relationships,
and account strategies.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR) and media
math for optimization.
• Proven client-facing experience with proactive identification of risks and effective
communication of solutions.
• Strong project management, organizational skills, and attention to detail.
• Comfort navigating rapidly evolving environments and ambiguous situations.
• Excellent verbal and written communication, presentation skills, and ability to
lead client meetings confidently.
• Tactical and strategic thinking capabilities to influence clients' investments in
Walmart media and advertising.

Preferred Qualifications:
• Master’s Degree in Business, Marketing, Communication, or related field.
• Extensive expertise in programmatic advertising, including DSPs, DMPs, ad
exchanges.
• Proven track record in developing strategies that influence advertiser investment.
• Experience with Salesforce, JIRA, Tableau, SQL, or Power BI At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense r