Brand Manager- Pet & Consumer Products

Job DetailsJob Location: Mid States Distributing LLC Fort Worth - FORT WORTH, TX 76137Position Type: Full TimeAbout Us:

Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 71+ year old company is owned by 29 independent Farm, Ranch & Home retailers (“Members”) who operate approximately 700 stores across the US and Canada with combined annual sales in excess of 7.5 billion dollars.  Our member/owners retail items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home.

We are looking for enthusiastic people who like to win!  We place a tremendous amount of emphasis on creating a dynamic and positive company culture.  Most of our employees will tell you that Mid-States is the best place they’ve ever worked.  We value high-energy people with positive mental attitudes who believe in the concept of “serving to wow”!  Our consumers are primarily rural people raising kids, pets, cows, and crops so traditional values like God, family, and patriotism are important virtues.  So, if you are enthusiastic, competitive, have a great attitude, have excellent written and verbal communication skills, like to build strong relationships, like to win, and refuse to eat meat grown in a lab – Mid-States may be the place for you!  If you are not, please apply with our competitors! 


POSITION OVERVIEW:

The Brand Manager – Pet & Consumer Brands will lead marketing strategy and execution for a portfolio of pet-focused brands, while also supporting broader consumer brand initiatives across the organization.

This role is responsible for driving brand growth across both e-commerce and retail channels. You will own the development and execution of brand strategies that increase revenue, improve retail sell-through, and build long-term brand equity.

You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across digital marketing, paid media, website content, packaging, and in-store merchandising.

The ideal candidate has experience in pet food, consumer packaged goods, or digitally native brands, and understands how modern marketing, content, and performance media influence how customers discover, evaluate, and purchase products.

KEY RESPONSIBILITIES:

Brand Strategy & Positioning


Champion brand positioning, messaging, and tone across assigned brands
Develop annual brand plans aligned to revenue goals, category priorities, and seasonal demand
Translate business objectives into clear marketing strategies and execution plans
Identify growth opportunities across product, channel, and customer segments


Digital & Performance Marketing


Lead digital marketing strategy including paid media (Meta, search, retail media)
Partner with internal teams to manage Shopify and e-commerce performance, including conversion optimization
Oversee email marketing and retention strategies to drive repeat purchase behavior
Guide content development including product education, storytelling, and campaign creative
Leverage AI tools to support research, content development, and campaign optimization


Campaign Planning and Execution


Lead integrated campaigns supporting product launches, seasonal programs, and promotional initiatives
Manage timelines, budgets, and deliverables across digital, social, paid media, and in-store assets
Partner with creative and digital teams to develop high-impact marketing assets
Ensure campaigns are aligned across all channels and customer touchpoints


Retail and Performance Marketing Integration:


Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations
Develop in-store marketing programs and merchandising support materials
Align digital campaigns with retail promotions to create a consistent customer experience
Support educational content that helps customers make informed purchase decisions in pet and animal care categories


Performance & Analytics


Analyze campaign performance and identify opportunities to improve effectiveness and ROI
Utilize tools such as GA4 and platform analytics to guide decision-making
Track key performance metrics including traffic, conversion, and sell-through
Present performance results and recommendations to internal stakeholders and leadership


Project and Team Collaboration


Serve as the bridge between marketing, category management, and merchandising
Manage tasks, workflows, and approvals through Monday.com
Ensure alignment across teams and keep projects moving on time and on budget


MINIMUM QUALIFICATIONS, SKILLS, AND EXPERIENCE:


5 to 7 years of brand, CPG, pet, or e-commerce marketing exp