Associate Director, NP and PA Marketing
SanofiAbout the role
Job Title: Associate Director, NP and PA Marketing
Location: Cambridge, MA,
About the Job
Sanofi Oncology is on a mission to modernize and strengthen our customer engagement model, allowing us to deliver transformative therapy to patients and meet the unique needs our customers in a new way. The new model emphasizes agility, precision, and deep alignment with the evolving needs of oncology providers and patients, setting a new standard in cancer care. The NP and PA Marketing lead will play a critical role in this by developing and executing engagement strategies for Nurse Practitioners (NPs) and Physician Assistants (PAs), curating a strategy, content, and channels to create a connected and tailored experience. This role will ensure alignment with NP/PA needs and insights, optimizing engagement and impact for these providers. This role reports to the US Oncology Head of Marketing.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Design and implement an integrated NP/PA strategy & engagement plan that aligns with the broader business unit strategy and supports brand objectives.
Develop tailored messaging and engagement tactics that resonate with the unique roles of NPs and PAs in patient care.
Gather and apply targeted insights specific to NPs and PAs, informing a personalized and effective engagement strategy.
Lead the development, deployment, and optimization of a content strategy and channel mix that addresses NP/PA needs, including APP-facing product content.
Ensure content relevance and impact by creating resources that align with both clinical and practical aspects of NP/PA roles.
Serve as the primary point of contact for Oncology Clinical Educator and Nurse Educator teams to ensure synchronized execution and resource alignment.
Collaborate with cross-functional teams to drive consistent, coordinated delivery across digital, field, and educational channels.
Continuously monitor engagement performance, gathering insights to optimize NP/PA strategies, content, and resource allocation.
Utilize performance data to refine messaging, adjust channel mix, and enhance engagement effectiveness across NP and PA audiences.
About You
Bachelor’s degree required; advanced degree in business or life sciences preferred.
Marketing experience required. Oncology experience preferred.
Exceptional communication and analytical skills, with a focus on high-impact execution and results.
Proven success in customer-centric marketing strategy development and cross-functional leadership.
Ability to travel up to 33%.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action empl
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