Creative Strategist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for partnering with clients to identify their key brand objectives and is responsible for developing, concepting, writing, pitching, and selling a comprehensive 360 integrated campaigns implemented to solidify brand partnerships with our clients through creative strategies that drives media as well as creative spend. Leads by example in creative excellence, mentoring and challenging other staff members, and consistently drives the highest creative and financial opportunities, representing brands to internal and regional and cross-market clients. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Job Description

Core Responsibilities
Leads creative strategy for key accounts partnering with manager(s) when needed as well as guiding creative leads.
Uses their senior level as an influencer evangelizing the company value proposition promoting the business need for good creative leveraging their success as they partner with sales on higher revenue key accounts.
Has an advanced understanding and examples of successful integrated 360 campaigns.
Leads national and multi market level creative efforts.
Mentors creative leads in all business practices including 360 integrated campaigns.
Analyzes long-term perspective seeking out opportunities to leverage current practices and creative for clients to use beyond just a regional scope.
Exhibits leadership in all facets of the role; from working with sales leadership to guiding fellow teammates to higher and better creative. Uses persuasive communication with fellow staff members, clients, and sales to help move projects forward in a timely manner.
Represent company with sales leadership, or the region, in the manager’s place if necessary.
Has an authoritative voice on company offerings and promotes additional sale opportunities.
Works directly with manager as required to ensure issues are resolved in a timely and appropriate manner.
Leads local creative lead team by example with ability to adjust and adapt to internal and external shifts in industry, offering and embracing new solutions.
Conducts creative discovery sessions with vision to long term creative strategy.
Is a constant learner, demonstrating a continuous curiosity of industry trends, best practices, and thought provoking creative and then shares that knowledge with the team.
Understand of and adherence to all legal expectations with regards to copyright, rights clearance, vendor agreements, terms and conditions, and licensing.
Shows creative vision in all aspects of their job from client creative to company initiatives, from a proactive approach with sales to a business development mindset. 
Develops concepts, creative briefs, writes scripts and directs the creative execution of TV and online advertising campaigns and assures seamless production of quality results.
Works with the sales staff in a business development capacity to communicate the strength of the company’s products and services to client prospects, and the importance of quality creative to a successful campaign.
Pitches advertising concepts and creative budgets to advertising clients.
Partners with internal and external creative vendor partners to produce commercials and online creative.
Manages budgets and timelines to ensure that productions are completed in adherence to deadlines and within budget.
Collaborates with the creative team and other departments to deliver optimal results for sales partners and advertising clients.
Maintains strong relationships with advertising clients by recommending creative tactics and strategies for long-term advertising campaigns.
Drives sales culture, motivates customer facing employees to sell and generates excitement around our products.
Creates ad hoc frontline material based on topics driven by business needs and product team.
Is curious and ambitious, constantly seeking to improve skills through research and experience. 
Must be willing to travel around the region regularly for client meetings and other Comcast Advertising Client Creative responsibilities in all sales offices.
Consistent exercise of indepen