Associate Director, Brand Analytics – Rare Disease (RD)

Job Title: Associate Director, Brand Analytics – Rare Disease (RD)

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. 

Sanofi currently has the most robust pipeline and the most forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure and creating the Go-to-Market Capabilities (GTMC) team within the company. 

The new GTMC organization is charged with delivering best-in-class capabilities that drive speed and increase value for commercial operations. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and enhance key capabilities to enable informed strategic decision-making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best-in-class capabilities, strengthen global & local support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Associate Director, Brand Analytics – Rare Disease (RD) will be responsible for the reporting and presenting of Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, the US Rare Disease (RD) Brand Analytics lead will be an integral strategic partner to Sanofi’s US Commercial leadership,  collaborating with a range of cross-functional stakeholders (e.g., Data Management, Digital / IT, Market Access, Launch Excellence, etc.) to deliver best-in-class Brand Analytics support for Sanofi’s Rare Disease (RD) brands, in addition to future pipeline assets.

This individual will be responsible for leveraging a wide range of primary and secondary datasets (including specialty pharmacy/distributor data, HCP & patient-level transactions, and both syndicated and custom national performance deliverables) to deliver impactful performance insights and proactively identify areas of opportunity.

This position will report to the Senior Director, Insights & Analytics – Rare Disease and will be based in Cambridge, MA.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
 

Main Responsibilities:

• Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives

• Partner with the brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics

• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions

• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership

• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making

• Support new launches through the leadership of behavioral segmentation and targeting

• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics

• Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA/business unit-level performance overviews and deep dives

• Partner with Advanced Analytics colleagues to support optimization of promotional investments (e.g., marketing mix analyses) and better understand/impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)

• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sa