Senior Media Specialist B2B
PrecisAbout the role
📍Stockholm/Copenhagen
📆 As soon as possible
👩🏽💻 Office: 3 Days a Week
At Precis, we are a group of friendly experts in media buying, analytics & marketing science, creative and technology with a joint mission to help great companies thrive in the digital landscape.
Are you curious to learn more about us? Read more about us here. For insights into what life is like at Precis and a peek at the perks of working with us, visit this page. In our Handbook, you can get a neat summary of who we are, our culture and our offices.
We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.
WHAT YOU WILL BE DOING
Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution, from setup to optimisation and detailed performance analysis.
Direct advanced testing and optimisation initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet client KPIs.
Conduct an in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics.
Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results.
Provide clients with concise, actionable recommendations based on data-driven insights, guiding strategic decisions.
Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices, applying these learnings to drive client success.
Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts to enhance the overall client experience and success.
Facilitate knowledge sharing & mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning.
WHAT WE ARE LOOKING FOR
4+ years of experience in B2B digital marketing in the Nordics and/or European markets.
Comprehensive hands-on experience and technical knowledge in either one key marketing channel (paid social or search), or solid experience across multiple of these channels, along with an understanding of how they integrate with overall marketing strategies.
Ability to analyse and interpret data across both marketing & analytics platforms (e.g. GA4) and use insights to drive continuous optimisation and achieve better outcomes.
Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness.
Proficient in communicating complex ideas clearly in presentations and collaborative discussions.
Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
Familiarity with data visualisation tools (e.g. Looker Studio) and the ability to present insights engagingly and understandably.
Fluency in English.
[Preferred] Experience with HubSpot and/or other CRMs.
[Preferred] Experience in Big Query.
[Preferred] Fluency in a Scandinavian language.
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