Director of Social and Digital Marketing

Description

Position Summary:  

At Triple Shift Entertainment we are proud to embrace the core values of Spirit, Courage, Own It, Respect and Excellence. As Social and Digital Marketing Manager follow these core values while chasing that “perfect game” and you will be assured that the fun never stops while working in Marketing.

The Digital and Social Marketing Director will have a vision to drive guests towards the business. This position plays an intricate role in the organization in the development and execution of critical marketing strategies, working with every facet of the company. This role will help in developing marketing strategy, managing multi-venue CRM, website and email platforms, advertising campaigns, digital marketing tactics and implementing marketing initiatives through the creation of digital and physical creative content and assets, geared to increase sales and build brand equity.

Responsibilities:

These requirements/functions may change over the course of employment.

• Develop strategies and tactics using a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis to get the word out about our concept and drive qualified traffic to website/locations that converts to sales.
• Transform enterprise digital marketing strategy and initiatives and advise and enable operations on implementation and measurement of performance of marketing programs; make timely adjustments to performance based on data.
• Working directly with the contracted digital marketing agencies with the goal of maximizing revenue and increasing brand awareness. 
• Analyze performance of campaigns and offers using Google Analytics and other reporting tools against established KPIs to determine success and translate analytics into insights to provide recommended improvements and inform test and learn strategies.
• Manage company website and digital presence including driving search strategy (SEM and SEO)
• Develop location-based programs and initiatives on an annual basis with quarterly updates, including on-site campaigns, events driven promotions, community outreach, revenue driving outreach.
• Own all advertising efforts, including preparing and monitoring the marketing budget review with the COO on a quarterly and annual basis and allocating funds. 
• Work within Multi-site CMS and customer relationship manager platforms to manage bookings and appropriately manage resources, while ensuring a frictionless customer journey.
• Maintain integrity of customer relationship manager to ensure accurate data in reporting, ability to properly segment data, and execute targeted marketing strategies.
• Manage product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
• Contribute to overall customer satisfaction by promptly attending to inbound leads and external reviews. 
• Partner with Sales Director to manage and execute sales initiatives, to drive traffic into the venues, in the areas of private events, sponsorships, advertising, community networking and strategic partnerships. 
• Establish active communication and engagement with sales managers to ensure that prospects’ needs are fully met.
• Marketing responsibilities can include but are not limited to developing and implementing Integrated campaigns building email blasts, configuring marketing automation, copy writing, digital asset design, physical asset design, content creation, trade show activation, website updates, and social media engagement.
• Stays abreast of the current trends and practices within area of responsibility and communicates pertinent information to management, peers, direct reports, and team members as appropriate.

*This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required. Additionally, duties, responsibilities, and activities may change, or new ones may be assigned at any time as determined by the needs of Triple Shift Entertainment, LLC. 

Requirements

Qualifications:

• Bachelor’s degree in business, marketing or a relevant field required.
• Ten or more years related marketing experience.
• A deep understanding of social media and where trends are heading.
• Excellent written, verbal, organizational, and customer service skills.
• Highly analytical with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate ultimately driving results.
• Extensive experience with marketing analytics, with expert knowledge of Google Analytics and Facebook / Instagram analytics and webs