Manager, Brand PR Content & Written Communications

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will be working onsite from Miami.    

 

Position Summary:

This is an important, strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization. This team member should be a skilled, seasoned communications and public relations professional, capable of providing expert advice to senior executives, directing major projects and project teams, and producing content of the highest caliber. Sound professional instincts, the ability to manage important internal and external relationships, and deep professional knowledge are required, since the team member will be the face and voice of the brand on important projects. The position may focus on any of several professional areas, including brand communications, public relations, content creation, written communications and project management.

 

Essential Duties and Responsibilities:

• Develops, manages, and executes strategies to create impactful global content strategies for Royal Caribbean International, subject matter experts, products & services, and events.
• Directs the activities of external agencies and internal teams as needed.
• Responsible for written communications, including press releases, executive communications (internal and external letters, speeches, etc.), statements, and editing content, pitching content ideas. 
• Oversees the press center and creation of all related content. 
• Manages the SeaViews editorial team company’s official external blog ensuring all content is aligned with overall media and marketing strategies and messaging. 
• Responsible for reviewing and analyzing analytics of content strategies and converting data into actionable content recommendations / improvements. 
•  Owns and manages significant communication projects, public relations and processes.
•  Oversees and manages significant communications programs, which may include external content production, TV/film opportunities, content distribution, etc. 
•   Leads and coaches subject matter experts such as senior media relations professional, speechwriter, project manager, and other key contributors. 
•  Builds and maintains professional relationships with key internal stakeholders such as Marketing, Newbuilding, Product Development, Sales, and RCG Corporate Communications. 
• Independently develops and executes appropriate strategies to address communications challenges.
•  Provides leadership to supporting internal clients on project teams. 
•  Serves as leading-edge, subject-matter expert on key professional disciplines.    
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

 

Qualifications, Knowledge, and Skills:

 

• Bachelor's degree in related field or equivalent, directly related experience required.
• 7+ years of PR agency, public relations, journalism or corporate communications experience.
• Proven experience in a PR strategic leadership role, managing numerous internal and external stakeholders.
• Strong writing skills. Press release writing, story narrative and message creation experience a plus.
• Understanding of social media, influencers, emerging media trends and content trends.
• Excellent writte