Senior Manager / Director Product Marketing, Management & Automation

Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Product Marketing Specialist or Manager who is ready to join us in creating a #CyberFit future and protecting the digital world! Acronis leads the world in cyber protection - solving safety, accessibility, privacy, authenticity, and security challenges with innovative backup, security, disaster recovery, and enterprise file sync and share solutions that run in hybrid cloud environments: on-premises, in the cloud, or at the edge. Enhanced by AI technologies and blockchain-based data authentication, Acronis protects all data, applications and systems in any environment, including physical, virtual, cloud, and mobile.

Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.

WHAT YOU'LL DO

As part of our Product and Solutions Marketing organization, you will be reporting to our VP of Product & Solutions Marketing. In this highly visible, global role you’ll look after our marketing messaging, positioning, product marketing plan and GTM execution for our management and automation solutions. You will:

• Be our product marketing lead for our Endpoint Management and Automation solutions
  You'll lead a small team of product marketers and be the marketing organization's go-to expert on the roadmap, features, functions, use cases and target users while owning creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework
• Be the primary GTM partner for Product Management counterparts
  From them you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features. With them you'll bring releases to market. And then you'll lead with building a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets
• Be a key partner to our Segment (Solution) Marketing leads
  You will work closely with the Segment leads as they work on ensuring your product is covered in our various global and regional marketing campaigns. In turn, they will support you with the insights and messaging to use to tune your product messaging and content
• Develop, own and execute a marketing plan for your product
  Working with marcom and cross-functionally, you'll build a comprehensive plan that links all launches, campaigns, events, and sales plays with content, coverage and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results
• Own the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset
  You will ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices. You will write, author, video, PowerPoint - communicate your product's story in every format and review other work that carries your messaging
• Bring market and competitive intelligence, targeting and segmentation information into your plan, and share it with your Product colleagues
  Partnering with our AR lead and our Solution Marketing team, you'll bring insights into the trends in the market, into your messaging and content, and will provide these inputs back into the Product team and across Marketing to inform decisions and strategy
• Build productive relationships with the sales teams
  You'll support their efforts, but you'll also solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors
• Be a public-facing representative for your product
  You will complete technical training and be able to conduct live demos, present your product when called upon, and be ready to engage both partners and customers directly to solicit their feedback and experiences to enrich your knowledge - and their perceptions of Acronis. You will also provide tradeshow support serving on 'the booth' and ensuring that sales presentations of your product are on message and on point
• You'll use our processes and tools like Jira and SharePoint to track your work and collaborate in ou