Senior Manager, Email Marketing Strategy

Job Description

As part of Epsilon's market-leading Strategy & Insights team, you will contribute and work with Fortune 500 companies, helping them assess and optimize digital marketing strategies. You will drive the translation of clients’ business problems into innovative solutions and a broader vision. Using your analytical skills and digital marketing experience, you will help these world-class clients gain unique insights into their overall marketing performance and help them activate these insights to drive better marketing ROI. In addition, you will develop, create, and evangelize new and existing email and mobile strategy offerings throughout Epsilon. 

The ideal candidate for this position will have a combination of direct marketing strategy and analytical skills, along with proven consulting experience helping clients improve their marketing performance.  This role will have an emphasis on the email and mobile channels, but exposure and opportunities exist to also work within search, social, audience activation, and paid media.

Sr Manager, Digital CX Strategy | Email and Mobile

Responsibilities 

• Contribute to and/or lead client consulting engagements that analyze performance, derive insight and provide recommendations on how to improve email and mobile marketing performance.
• Provide quantitative and strategic marketing consulting services to new and existing clients informed by customer insight, research, competitive analysis, industry trends, and analysis
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels and customer touchpoints
• Perform ongoing marketing program discovery, develop strategies for expansion and optimization across email and mobile as well as other digital channels
• Support test design, execution, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in email and mobile marketing initiatives
• Develop close relationships with clients and with internal stakeholders 
• Facilitate meetings, working sessions and workshops with sensitivity to client and team needs
• Continually grow understanding and knowledge of client business and their competitive environment; apply learnings in preparing and presenting program recommendations
• Work with industry consultants, peer groups, and client service teams to cross-sell and up-sell existing clients and identify new business opportunities 
• Influence and develop Epsilon’s consulting approaches and frameworks relative to email/mobile/multi-channel solutions 
• Brainstorm new and creative growth strategies
• Evaluate emerging trends and technologies. Provide thought leadership and insightful POVs for Epsilon client and internal communities on multi-channel and mobile concepts
• Participate in developing new business, identify growth opportunities within projects and existing client relationships

Qualifications

Preferred Skills and Experience 

• 7-12 years of professional experience
• Working experience on client side and/or in a marketing agency or consulting organization.
• Successful track record of building and presenting digital marketing strategies, recommendations and tactics and effectively executing programs
• Experience with email strategy and best practices
• Experience with mobile strategy (Apps, SMS, mobile payments, responsive web strategies)
• Experience working on projects across multiple digital channels – social, online media, affiliate, email, SEO/SEM, etc. a strong plus
• Strong quantitative and analytical skills required
• Degree in an analytical/business/marketing/advertising discipline is ideal
• Superb communication, presentation, and public-speaking skills. 
• Comfortable being the differentiator in the room amongst senior leadership on marketing initiatives
• Proactively drives innovation

Salary Range: $100,000 - $130,000

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands p