Sr. Consultant, Annuity Marketing Optimization

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

The Sr. Consultant, Annuity Marketing Optimization/Staff Administration is accountable for support in delivering Annuity sales and Annuity profitability by driving collaboration and optimization of marketing initiatives and programs that support the work across the Annuity Marketing organization. This role is accountable for coordinating associated marketing strategies, plans and execution, leveraging data to drive marketing investment optimization, and influencing alignment and collaboration with Annuity business partners through this staff administrative role. 

The Sr. Consultant, Annuity Marketing Optimization/Staff Operations is responsible for building strong organizational capabilities and solidifying marketing as a key partner across all functional areas, while mobilizing resources against strategic priorities, and enabling associates to understand their role in achieving the Annuity vision. 

 

Strategic Responsibility: 

of Annuity Marketing Strategy: working across Annuity Marketing team to aggregate and pull insights around our core audiences together to inform the broad Annuity Marketing strategy. Works with Annuity Distribution, Annuity Product and Cross Annuity Marketing teams to create business cases, portfolio management and marketing performance to support the Annuity business strategy. 

Delivering Marketing Effectiveness and Value: Drives focus on top return on investment initiatives within Annuities. Leverages data and results to optimize marketing investments, drive strategic decisions, and to deliver business value. Recommends budget and marketing activities. Determines return on investment and evaluates effectiveness of product marketing programs; adjusts accordingly.  

Ownership of Annuity Marketing Strategic Administration: Supports Annuity Marketing Leadership team on strategic projects and administration. This includes, managing overall budget / looking for efficiency and benefits realization, delivery of strategic priorities from Annuity Business as well as overall Marketing organization with monthly Annuity Council, Quarterly Performance Reviews, scorecard, communication plans and team engagement.  

Champions Marketing Collaboration: Works across the Marketing organization to leverage investments and resources to support the Annuity Marketing strategy and business objectives. Encourages team agility, collective resource impact, and shared best practices. Drives alignment with partners on defined priorities and goal clarity to increase decision velocity.  

Inspires Marketing Innovation: Improves marketing plans and initiatives by employing a test and learn philosophy and delivers insights to optimize the Annuity business portfolio. Owns the innovation and refinement of marketing programs that drive profitable product growth objectives and delivers on key marketing efficiency metrics.  

Passion for People and Organizational Development: Builds an outstanding marketing organization and culture that values agility, collaboration, and progress over perfection. Role model student of marketing and of the industry. Works within their team and as a member of the Annuity Marketing leadership team to manage talent, coach, build technical Marketing