Account Executive - Brand

Description

Account Executive, Brand

What We Need:

MWW is looking for an Account Executive to join the Brand practice. The ideal candidate is proactive and incredibly organized, with a proven track record of managing up and down on a complex line of business. 

Primary Responsibilities:

• Proactively generate new ideas and opportunities to ensure client program success; participate actively in account team strategy sessions and brainstorms 
• Cultivate?strong?relationships with?journalists and influencers;?proactively pitch media daily and secure?publicity for clients?(local, regional, national)? 
• Serve as the lynchpin of a client relationship team, liaising between clients, vendors, and agency departments to keep teams and deliverables organized 
• Assist in the development, planning and execution of client media strategies; oversee and track client campaigns?  
• Conduct media monitoring to identify client-relevant media coverage, including competitive market and industry information, and perform analysis on these stories for your clients 
• Proofread internal and client documents for accuracy and quality 
• Maintain?knowledge and understanding of industry publications, nationals, broadcast media?  
• Maintain a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client?  
• Provide client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance?  
• Help manage the development of press materials;?develop,?draft?and edit?press releases, pitch letters,?key messages, media backgrounders,?briefing memos/documents,?media alerts,?and campaign presentations?  
• Represent clients and products at industry conferences and events?  
• Moderate media interviews; assist with media training for clients; initiate implementation of media events such as press conferences, briefings and media tours?  
• Provide mentorship to junior staff (Associates, Account Coordinators, Associate Account Executives); facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; train account team members to assist in analysis / data gathering 

Requirements/Qualifications + Success Factors:

• At least 2 years?of experience serving in a?full-time?role either in a public relations agency or the communications department of a company in a relevant industry??  
• Experience working with or a passion for?consumer lifestyle brands is a plus!?  
• Superior oral and written communication skills;?strong?proofreading and editing ability?  
• Demonstrated proficiency?in?media writing and media relations (story pitching?to traditional media and bloggers, writing releases and bylines, ability to find creative angles?and create highly targeted media strategies and pitches)?  
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions?  
• A demonstrated?understanding of and affinity for digital tools and?media?platforms (including social media)
• Track record of?cultivating?strong?relationships with?journalists and influencers;?proactively pitch media daily and secure?publicity for clients?(local, regional, national)?  
• Excellent project management capability; can execute against multiple?tasks, including: events, press material development, media briefings, and product launches. Keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met.?  
• Have an understanding of the digital landscape and provide hands-on social and digital support, including content development and digital strategy for clients across multiple digital platforms 
• Team orientation with the ability to work in partnership with others as well as independently; can take ownership of projects?  

Our Benefits:

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide. 

Highlights Includes:

• Unlimited PTO 
• Pre-PTO
• 24/7 Mental Healthcare on Demand via TalkSpace
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Commuter Benefits
• Professional trainings and Worksho