Product Marketing Manager - Pharmacy

Ready to help us transform healthcare? Bring your true colors to blue. 

Why join our team?

Are you a passionate, progress-driven individual looking to make a positive impact at an industry-leading organization? Do you seek an opportunity to develop your professional skills, while contributing to an organization working to make health care simpler, more affordable, and more accessible?

We want to identify, attract, and mobilize top talent to ensure successful execution of Blue Cross Blue Shield of Massachusetts business strategy. As a member of our team, you will be challenged to be the best you can be and supported throughout your individual journey.

Our commitment to you

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

What we need:

Reporting directly to the Director of Product Marketing, the Pharmacy Product Marketing Manager role is responsible for developing and executing product marketing strategies for Pharmacy (including GLP-1, formulary, plan designs, clinical offerings, etc.). This role will collaborate directly with business leaders in marketing, sales, product management, clinical, and other departments to deliver go-to-market strategies for key Pharmacy initiatives that align with our corporate strategy and goals. It will support relevant Pharmacy offerings launched by Blue Cross, in partnership with our PBM, and/or through other Pharmacy vendors. This role will be a member of our Pharmacy governance team and will need to demonstrate product marketing effectiveness against key performance indicators. Being successful in this role is highly dependent on the person’s ability to build relationships, deliver results on time, and to influence positive outcomes.

Your Day to Day:

• Provide marketing thought leadership, develop product marketing strategies, further strengthen the current market positioning, and turn enterprise strategies into successful go-to-market campaigns.
• Help drive Pharmacy product(s) adoption, customer engagement, and member/account satisfaction by understanding customers’ needs/preferences and translating them into actionable marketing insights.
• Deliver timely Pharmacy communications to our sales, broker, account, and member audiences as well as maintain various Pharmacy medication lists, formulary guides, marketing assets, websites, etc.
• Partner with Marketing, Sales, Product, Clinical, and Digital teams to ensure clear and consistent messaging on product features, benefits, value propositions, etc. based on targeted audiences/segments.
• Manage the creative process and business approval for Pharmacy marketing assets, quarterly formulary updates, other Pharmacy related communications, etc.

This position is eligible for the Flex persona.

We're Looking for:

• Strong product marketing, account management, and project management background with strategic decision-making skills grounded in facts and data.
• Excellent oral, writing, communication, and presentation skills for multiple management level as well as being self-directed with excellent planning, organizational, problem solving, and interpersonal skills.
• Attention to detail, stakeholder management, experience leading cross functional teams while handling multiple projects in a fast-paced environment.
• Healthcare, Pharmacy and/or Formulary Management experience preferred but not required.
• Experience with WorkFront and Adobe Creative Cloud, a plus.

What You Bring:

• Bachelors or Master’s in Marketing; Relevant graduate degree and/or professional credential preferred
• Seasoned professional with at least 10+ years of B2C and B2B2C marketing experience.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because t