Entertainment Market Research Vice President

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:   

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity

We are seeking a strategic and innovative Entertainment Market Research Vice President to help manage one of our teams within our Content Development & Marketing Strategy practice area. Our Content Development & Marketing Strategy team is made up of world-class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers in the rapidly evolving entertainment landscape. They connect stories and audiences around the world and help industry leaders develop, grow, and champion their audiences everywhere, from the intimacy of the small screen to the wonder of the big screen.

In this role, you will oversee a wide range of team members and initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and streaming platforms. If you’re passionate about qualitative and quantitative research; if you enjoy visualizing data and discovering insights with confidence; if you geek out on entertainment and love being a subject matter expert to clients—and you have a proven track record of managing, growing, and elevating world-class talent—this opportunity is for you!

Your Impact

• Lead and/or manage end to end qualitative and quantitative research projects for entertainment clients, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis, and storytelling.
  • Projects may include concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Develop and mentor a team of analyst to director level researchers, providing training, guidance, and career support, while effectively balancing workloads.
• Help to build the vision for the wider practice area and set a vision for your specific team so they will deliver best-in-class, highly consultative research for our entertainment clients.
• Cultivate and foster deep client relationships to successfully execute projects while identifying opportunities for growth.
• Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening relationships.
• Contribute to initiatives to grow the Content Development & Marketing Strategy practice area, through active participation in new business pitches, proposal development and thought leadership initiatives.
• Innovate our methodologies and product line offerings in the entertainment marketing and production development space, innovating on our current offerings and building new offerings to help clients solve their biggest problems.

Who We're Looking For

• Experience – We’d love for you to have 9+ years’ experience working in consumer research with a strong focus on entertainment research.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees or minors in entertainment or media studies are a plus!
• Passion – You live and breathe all things entertainment and enjoy staying up to date on industry trends and developments.  
• Research practitioner – Expert level understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with qualitative techniques and approaches across audience (e.g. kids) and platforms (online and in-person).
• Client-