Manager, Social Media

As our Social Media Manager, you will be the driving force behind the daily digital presence of our Plush Collectibles and key brand projects. Reporting directly to the Head of Social Media, you will serve as a vital individual contributor, bridging the gap between high-level strategy and hands-on execution. You’ll collaborate cross-functionally with Sales, Brand, and Creative teams to spark meaningful online engagement and craft brand experiences that resonate long after the scroll.

What You Will Do: 

• Support overarching brand, content and social media strategies (organic & paid), including global channel strategy (Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest), to drive audience growth, brand awareness, engagement and sales for Plush Collectibles and Jazwares portfolio of brands.
• Execute programs and campaigns in alignment with global marketing calendar to support product launches with social content through external + in-house creative, influencer partnerships, contests and user-generated content.
• Work with Marketing team to manage calendars and regular cadence of organic posts. Manage routing process for proofing and approval of all social content.
• Work with international marketing teams to develop and identify assets for localized campaigns.
• Assess the effectiveness of the various campaigns, manage reporting and present key takeaways. 
• Ability to develop project timelines, track projects and push forward to meeting project goals and deadlines.
• Work with Brand team to keep up to date for product launches, retail exclusives, etc. and adjust social plans accordingly. 
• Consistently follow up with brand teams to ensure alignment of goals.
• Provide event management support when needed, remotely or when travel is required.
• Consistently review and report trends, sales data and consumer behaviors. 
• Support external agency relationships with regards to digital, social and influencer marketing.
• Own end-to-end influencer marketing execution via agency aligned to campaign goals.
• Build and manage an ongoing influencer roster; track performance, renewals, and relationship health.
• Develop briefs, manage content approvals, and ensure FTC/disclosure compliance for all influencer partnerships.
• Work in real-time to close the gap between fans and Customer Service.

Supervisor Responsibilities:

Manages People: Yes

• This position is responsible for performance management for their team.
• This position provides work direction to others, including assigning and evaluating work while also providing mentorship and guidance.

What We Are Looking For: 

• Bachelors in marketing, digital marketing or related field is a plus
• 5+ years of relevant work experience in marketing, social media and developing online communities and relationships
• 2+ years of hands-on influencer marketing experience (sourcing, contracting, campaign management)
• Content creation experience a plus
• Excellent oral and written communication skills
• Passion for social media and understanding of its business impact
• Strong knowledge of differentiated digital platforms, trends and UGC guidelines
• Understand social media analytics and have used metric tracking programs (examples include Google Analytics, Later, Sprout Social or similar programs
• Familiarity with influencer platforms and FTC guidelines
• Solid proficiency in MS Office, Excel, G Suite. Advanced Powerpoint or Keynote presentation a plus
• Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities.
• Creative thinking.
• Experience with digital marketing tactics, planning & reporting.
• Ability to work effectively across different teams, departments, and t