Marketing Specialist (Native French) - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. 

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. 

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. 

What we’re looking for:

Gartner Digital Markets is seeking a marketing specialist to support digital public relations and content marketing activities in our French-speaking countries, with a special focus on France. The end goal is to drive organic traffic to our Capterra, Software Advice, and GetApp sites. We’re looking for someone with a foundation in digital PR, marketing, or communications, and a results-driven mindset. The ideal candidate is a strong writer, has a passion for crafting compelling narratives to reach key audiences, has demonstrated excellence in project management, and has a general understanding of SEO. 

What you’ll do:

• Develop and execute outreach campaigns, with a focus on France, that generate coverage of our content and backlinks to our sites from both media publications and software vendors

• Draft written materials for promotion campaigns, including press releases, email pitches, media lists, byline articles 

• Engage with and build relationships with key media contacts and software vendors in target countries, positioning our brands as trustworthy resources for software buyers

• Support SEO-driven initiatives to improve SERP rankings, such as updating website content and analyzing top-performing pages

• Partner with Marketing, Content and SEO teams to execute successful digital content marketing campaigns

• Contribute to other marketing initiatives including B2B influencer campaigns and event/speaking engagements

• Support reporting on KPIs related to Global Marketing team activities

What you’ll bring to the team:

• ​Native level of French.

• Bachelor’s degree preferred

• 3+ years of professional experience in marketing, communications or related field

• Experience in SEO, content marketing and outreach is a plus

• Professional level of English, written and verbal communication skills

• Ability to manage projects with strong organization skills and attention to detail

• Proactive attitude; a self-starter and independent thinker

• Collaborative and “team-first” mindset.

Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles. 

What you’ll find:

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact - your work will contribute directly to our strategy.

• Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

• Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

• Fresh fruit, snacks, selection of teas, fair trade organic coffee.

What you’ll receive:<