Senior Manager, US Vaccines Consumer Marketing

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches. The US Vaccines Consumer team drives appropriate vaccination across one of the industry’s broadest portfolios — spanning COVID-19, RSV, pneumococcal disease, meningococcal disease, and Lyme — through branded and unbranded advertising, disease education, and retail and point-of-care pull-through. With one of the strongest pipelines in the industry and multiple launches underway, the team operates in a fast-moving, highly competitive environment that demands sharp execution and close cross-functional partnership. Within this portfolio, the Prevnar franchise is a cornerstone of the US Vaccines business — generating $6.5 billion in global revenue in 2025 and representing 25 years of leadership in pneumococcal disease prevention across both pediatric and adult populations.

The Sr. Manager, Consumer sits within the Vaccines Consumer team and will work with the consumer marketing directors leading Prevnar Peds and Prevnar Adult consumer marketing. As a flexible member of the Vaccines Consumer team, the Sr. Manager may also support other brands and priority workstreams across the portfolio as business needs evolve. Working under the direction of the brand consumer Director(s), the Sr. Manager will help develop and execute branded consumer strategies and tactics — including website and platform migrations, CRM, influencer programs, and patient education assets — and help ensure coordinated pull-through across channels. The ideal candidate brings strong consumer marketing fundamentals, sharp execution instincts, comfort navigating a matrixed organization, and a track record of translating strategy into compliant, on-time execution across multiple workstreams.

ROLE RESPONSIBILITIES

• Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on-strategy tactics
• Manage branded website and platform migrations across the Prevnar portfolio — including Zenith migrations for Prevnar Peds and Prevnar Adult (English and Spanish) and ongoing site updates (e.g., BCC.com GEO Phase 2) — ensuring a seamless, compliant consumer experience
• Manage Prevnar Peds CRM (email and SMS), and patient education assets across both brands including English and Spanish brochure suites, tactic refreshes, and doctor discussion guides, ensuring materials reflect current recommendations and the consumer campaign strategy
• Support Prevnar Peds influencer programs — core program and segment-test sprints — in partnership with the CMO organization, ensuring messaging aligns with brand strategy and compliance
• Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution and to embed measurement (dashboards, KPIs, tracking), adjusting based on insights
• Collaborate and align with the Director(s), Vaccines Consumer leads, and cross-functional partners to ensure plans work in synergy and deliver a cohesive consumer experience across the Prevnar portfolio
• Flex to support other Vaccines Consumer brands and priority workstreams across the portfolio as business needs evolve
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to Pfizer Core Values, including compliance

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Experience in the pharmaceutical, biotech, device or diagnostic industry: 6+ years with BS/BA degree; 5+ years with MBA
• Consumer marketing experience with proven ability to successfully deliver in fast paced and highly competitive environments
• Experience working across different channels; digital/social experience required
• Ability to understand Consumer needs and translate these into meaningful strategies and tactics
• Demonstrated creativity and innovative idea development
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
• Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
• Ability to crea