Global Head of Field and Events

We are seeking a highly motivated, strategic, and results-driven Head of Field Marketing to lead our field marketing initiatives and help drive pipeline growth and territory health across Productboard’s global sales teams. 

This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success.

 

Responsibilities:

• Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.
• Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.
• Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.
• Plan and manage all events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.
• Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads. 
• Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives. 

 

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.
• Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
• Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
• Experience working with global, remote teams and collaborating with cross-functional stakeholders.
• Willingness to travel as needed to support regional marketing events and initiatives.

What’s in it for you?

• Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
• Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
• Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
• Collaborate with a talented and passionate team, dedicated to making products that matter, together.

You can look forward to the following benefits:

• Competitive compensation, stock options, company 401k
• A budget for your professional development and ongoing learning
• Flexible PTO and paid sick days
• Life insurance and disability coverage
• Carrot Fertility Benefits
• 1 Volunteer Day per year for you to help causes close to your heart
• 8 weeks of Paternity leave and 12 weeks of Maternity leave
• Mental Wellness Program to support your well-being and self-care
• Company contribution to gym and wellness memberships
• Commuter benefits
• Company contribution and access to best-in-class health benefits and your own Soulmio membership

About Productboard

Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.

That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 6,000 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins,