Director, Customer Marketing - Dollar General

Location(s):

United States of America

City/Cities:

Nashville

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 21, 2024

Shift:

Job Description Summary:

Preferred location is Nashville, TN or commutable, but this role can be worked remotely within the U.S.

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

As Director, Customer Marketing - Dollar General, here's what you will do for us:

• Leads customer marketing for Dollar General

• Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms

• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment

• Represents the category/brand platforms/programming/innovation to the customer and customer team

• Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing)

• Build annual plans and long term (3-5 year) customer marketing platforms

Qualifications & Requirements

• Bachelor’s degree required; MBA or other graduate degree preferred

• 7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred

• Experience leading and being part of cross-functional teams

• Customer marketing and omni-channel marketing experience

• Annual planning expertise, leveraging market trends and consumer/shopper insights

• Selling experience and collaborating for value

• Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning

Preferences

• Significant customer marketing and business analytics

• Financial management experience

• Creative development experience inclusive of working with or for creative shopper agencies

• Digital, Social, eComm and Retail Media Network Knowledge & Experience

Work Focus

• Inspire customer to engage in compelling and irresistible customer marketing platforms

• Senior level customer management skills

• Experience building, monitoring and implementing sales and marketing plans across customer

• Advanced strategic and creative thinking

• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results

• Previous Customer/Shopper/Region/Channel Management experience

• Strong business acumen with ability to influence across the internal organization and with the customer

Communication Focus

• This role will communicate with the customer leadership and extensive customer functions (marketing, omni/digital, in-store, category, etc.)

• This role will internally collaborate with the category/brand leads, customer/sales leadership, connected commerce, and integrated marketing to then inspire our customers and system (I.e., OU’s, Bottlers and Customers) with our category platforms

• Support alignment with bottlers and customer teams to win with key category initiatives

Base Salary: $141,200 to $168,700

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.

• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Skills:

Account Management, Busine