US Vitiligo Launch Lead, LITFULO

Litfulo (ritlecitinib) is a novel kinase inhibitor that received FDA approval in 2023 for the treatment of severe Alopecia Areata. Vitiligo, a disease that is the #1 cause of skin depigmentation worldwide, is the next indication in the brand’s pipeline and is expected to be filed in major markets later this year.

The US Vitiligo Indication Launch Lead role represents a high-impact opportunity to shape the next phase of growth for LITFULO and the dermatology franchise. This role will lead cross-functional launch readiness and core brand strategy for a critical asset
within Pfizer’s Inflammation & Immunology portfolio.
 

The LITFULO Director, US Vitiligo Indication Launch Lead will be responsible for ensuring robust launch readiness and driving a successful market introduction by leading the strategic development and execution of HCP, DTC, and MGIDN strategies and initiatives. Success in this role requires strong cross-functional collaboration and the ability to
influence and align stakeholders across global and US teams.

This position requires demonstrated launch experience, strong strategic and analytical thinking, creativity, sound decision-making, and a proven ability to lead complex initiatives across matrixed organizations while managing multiple competing priorities. Experience in dermatology and established relationships within the dermatology community will be critical to success.

ROLE RESPONSIBILITIES:

• Lead US marketing efforts and strategic thought leadership in development of best-in-class HCP & DTC strategies, positioning, messaging, campaign, and tactics that strategically position LITFULO as a viable treatment option for vitiligo patients, in a highly competitive market.
• Lead US vitiligo launch strategy and commercialization planning, including development of HCP and DTC strategies, positioning, messaging, campaigns, and tactical execution.
• Serve as the cross-functional integrator for vitiligo launch readiness, partnering with Global Marketing and US stakeholders across Sales, Medical, Market Access, Regulatory, and Insights.
• Lead development of the US go-to-market strategy, ensuring alignment across all customer channels while identifying opportunities for launch innovation.
• Partner with regulatory and cross-functional teams on label readiness, review, and negotiation planning.
• Partner with Insights & Integrated Strategy (IIS) to align long-range forecasting guidance for the US market.
• Establish and monitor KPIs and performance metrics for key launch initiatives to enable performance tracking and optimization.
• Lead development of the annual Vitiligo Strategy and Operating Plan in alignment with franchise priorities.
• Partner with franchise leaders across Peer-to-Peer and Digital capabilities to influence execution within a matrixed organization.
• Serve as the commercial face of the vitiligo indication with key opinion leaders, including leadership of Derm Day, insight meetings, advisory boards, and congress engagement.
• Serve as the brand lead for Vitiligo indication forecasting and long-range financial planning.
• Drive a culture of innovation, accountability, customer focus, and performance across cross-functional partners.

BASIC QUALIFICATIONS:

• 8+ years of pharmaceutical marketing or commercial experience
• Demonstrated success developing and executing complex marketing programs, including US launches, product positioning, or brand strategy
• Proven track record of building brands and driving commercial growth through cross-functional teams
• Experience working in highly competitive market environments and adapting strategy in real time
• Strong analytical and financial acumen with the ability to translate customer insights into actionable strategy
• Effective communication skills and the ability to influence senior leadership
• Experience presenting strategic opportunities and plans to executive leadership
• Proven ability to lead and influence cross-functional stakeholders across matrix organizations
• Track record of fostering inclusion, engagement, and accountability while driving results

PREFERRED QUALIFICATIONS

• Dermatology experience strongly preferred
• Prior experience with new indications or major campaign launches, including OPDP pre-clearance
• Experience forecasting and leading annual strategic planning processes
• Experience leading production, digital marketing initiatives, and website development

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create