Regional Marketing Specialist

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Job Description

Your Career

In this role, you will be a key contributor to the transformation of the cybersecurity market, working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented, performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced, cross-functional environment.

Your Impact

As a Regional Marketing Specialist, you will support marketing initiatives that contribute to the creation of leads, drive velocity in the marketing mid-funnel, help drive conversion into pipeline, and assist in progressing pipeline into bookings across the Strategics, Majors, and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy, aligning with business objectives and Go-to-Market priorities.

Key responsibilities include:

Lead Generation & Pipeline Acceleration Support:

• Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.

• Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.

• Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.

• Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.

Account-Based Marketing (ABM) Execution:

• Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.

• Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.

• Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).

CXO Engagement Coordination:

• Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.

• Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.

Cross-Functional Collaboration:

• Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.

• Collaborating with sales teams to ensure alignment on program execution, focus, and priorities for your region and segments.

• Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.

Program Measurement & Reporting:

• Assisting with progra