Sr. Marketing Manager, SEO & CRO – FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Role Overview 

As the Sr. Marketing Manager, SEO & CRO, you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for FIFA World Cup 26™ Official Hospitality customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics. 

Key Responsibilities 

• Develop and implement an SEO strategy to increase the visibility of FIFA World Cup 26™ Official Hospitality offerings across search engines. 

• Conduct keyword research to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26™. 

• Optimize meta tags, headers, structured data, and internal linking to improve search rankings and click-through rates. 

• Perform technical SEO audits, addressing site speed, mobile usability, crawlability, and indexability. 

• Enhance content discoverability, ensuring landing pages and blog content align with FIFA World Cup 26™ brand messaging and search trends. 

• Improve backlink profile through digital PR, partnerships, and content outreach initiatives. 

• Analyze user behavior and conversion funnels to identify drop-off points and opportunities for optimization. 

• Conduct A/B and multivariate testing to refine landing pages, CTA placements, pricing display, and checkout processes. 

• Use heatmaps, session recordings, and customer journey analysis to improve e-commerce UX/UI. 

• Collaborate closely with internal teams including Marketing, Product, Data Science, and Commercial Strategy to ensure a cohesive approach to SEO, CRO, and e-commerce performance. 

• Track and report on organic traffic, keyword rankings, domain authority, conversion