Oncology Leader, Theranostics Strategy & Growth - USCAN
GE HealthCareAbout the role
Job Description Summary
The USCAN Theranostics leader is accountable for the growth in orders, sales revenue and margin for the USCAN Theranostics franchise which includes products from the Molecular Imaging, Pharmaceutical Diagnostics, Digital and Oncology businesses. This leader drives a coherent regional commercial strategy, product differentiation and overall business execution of the franchise and optimizes the use of resources to effectively capture market share, drive profitability and revenue growth metrics within USCAN market.Job Description
The USCAN Leader – Theranostics will spearhead the regional coordination of a “One GE HealthCare (GEHC) Theranostics Organization” with close collaboration with strategic business units (SBU - e.g. MICT, RP (Cyclotron), PET/MR, PDx MI and digital), account community sales teams, (ESC’s, MVP’s, RML’s), and Oncology care area specialist team in order to bring maximum business results to GEHC and satisfaction to customers. The USCAN Leader Theranostics will:
Own the regional commercial strategy to drive market share, profitability and revenue growth metrics within the USCAN region.
Promote the entire GEHC theranostics value chain from isotope, to molecule, to digital, to outcome journey and ensure a single product marketing story to the clinical and pharma customer.
Be the regional point of contact for theranostics and the go to leader for the strategic business units (SBU), regional business units (RBU), and care area oncology teams.
Own key customer relationships and academic KOL partnerships – in line with SBU, RBU and CA priorities.
Responsibilities
Work across SBUs, RBUs, CAs and across functions to:
Develop the overall theranostics value proposition and the selection and positioning of key GEHC technologies within the theranostics offering.
Lead the coordination, execution and best practice sharing across the “One GEHC Theranostics” team, providing a regular operating mechanism for communication across RBU segments.
Define the market access plan, customer outcomes benefits (clinical and health economic), reimbursement and incentive strategy and cross-regional best practice.
Use market and internal data, tools, statistics and trends to build the regional product and overall solution opportunity funnel
Build existing and break into new sites with our theranostics offering
Forecast, execute, manage and grow orders & sales
Establish partnerships and drive clinical and health economic outcomes for our partners and customers
Track, analyse and interpret sales and partnership data to drive further improvements.
Development of new inorganic business opportunities to complement and grow the overall theranostics franchise.
Be accountable to achieve the agreed quarterly and yearly operating plan targets
Be accountable for timely and accurate forecasting of pipeline and sales per the normal reporting cycles within USCAN.
Provide input to the formulation of the yearly business planning cycles for the theranostics franchise e.g. Long Term Strategy (LTS).
Spend 90% of the time in the field visiting customers, executing partnerships & sales growth
Continuously develop deep clinical and technical knowledge including awareness of current and future trends in theranostics and molecular imaging technology.
Understand and analyze market dynamics and competition to develop business opportunities for the franchise.
Provide ongoing feedback to management, region and marketing.
Basic Qualifications:
Education to Bachelor degree level and desirably a postgraduate in Business Management and or Marketing (e.g. MBA).
A minimum of 3-5 years of experience in Commercial/Sales/Strategy functions in healthcare provision / medical device / pharmaceutical industry and/or within a Health System within Theranostics.
Experience in finance / consulting / business leadership / oncology product / clinical marketing will be an added advantage.
Exemplary people management, leadership skills, as well as sales coaching and team building skills.
Advanced negotiation, problem solving and influencing skills.
High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
Abili
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