Associate Manager, Global Retention Marketing

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

 

The Global Retention team drives subscriber engagement and reduces churn across all international markets. We develop data-driven, customer-centric strategies that deepen viewer relationship with our content and maximize lifetime value. Partnering closely with the data, content, design, and CRM teams, we design and execute multi-channel campaigns across email, push, in-app, and partner platforms and optimize the full subscriber journey through segmentation, testing, and performance analysis from onboarding and engagement to save and winback programs.

 

Responsibilities include:
●    Assist in developing and executing subscriber engagement campaign strategies across P+ programming slate.
●    Analyze, monitor and report on campaign performance and audience trends across programming and marketing channels, using insights to inform future strategies
●    Collaborate with both internal and external partners (e.g. programming, product, copy, creative, analytics, CRM) to support cohesive marketing efforts and develop compelling marketing assets for mobile, web, and email channels.
●    Support campaign operations by inputting data, managing requests, and maintaining tickets in the team’s work management platforms. 
●    Proactively brainstorm and propose new ideas to deepen engagement with assigned programming.  

Basic Qualifications:
●    Bachelor’s degree required.
●    Minimum of 2 years experience in lifecycle marketing, preferably within the entertainment, media, or streaming industry.
●    Demonstrated experience executing marketing campaigns across multiple channels (email, push, in-app, etc.).

Additional Qualifications: 

●    Clear and effective communicator who can collaborate across multiple teams and stakeholders.
●    Highly organized with the ability to prioritize and manage multiple projects and deadlines simultaneously.
●    Strong analytical mindset with ability to think critically about performance data and audience behavior.
●    Team-oriented, adaptable and comfortable working in a dynamic environment.
●    Experience with Airtable, Jira and Asana is a plus.

 

 

Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.

 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

 

Paramount is an equal opportunity employer (EOE) including disabili