Sr. Manager - Social Media

Job Summary   

Goosehead Insurance is seeking an experienced and strategic Senior Manager of Social Media to lead and elevate our corporate social media presence. In this role, you will develop and execute a comprehensive social media strategy that aligns with our business goals, strengthens our brand, and drives engagement and leads. You will oversee a social media associate, manage high-level campaigns, analyze performance metrics, and provide actionable insights to grow our digital footprint.   

As a Senior Manager, you will stay ahead of trends in the ever-changing digital landscape, ensuring our platforms effectively communicate Goosehead’s mission, culture, and opportunities. With exceptional leadership and communication skills, you will collaborate across departments to build cohesive strategies that amplify our brand and drive measurable results.   

Ultimately, you will own Goosehead’s social media strategy, driving innovation, engagement, and growth while maintaining consistency and professionalism across all platforms.   

Key Responsibilities   

• Develop and oversee the implementation of a comprehensive social media strategy that aligns with Goosehead’s business objectives.   

• Lead and mentor the social media team, empowering them to produce innovative, high-quality content.   

• Establish and track KPIs to measure the effectiveness of campaigns, providing regular performance reports along with actionable insights.   

• Manage and execute high-level campaigns, including original text, photo, and video content, to build brand awareness and engagement.   

• Collaborate with recruiting, franchise, sales, service and marketing teams to align social media initiatives with broader company goals.   

• Monitor and optimize social media accounts for SEO, web traffic, engagement metrics and lead generation.   

• Ensure brand consistency across all platforms, including the design and layout of social media accounts.   

• Proactively identify and implement new social media tools, features, and trends to keep Goosehead at the forefront of the digital space.   

• Manage executive social media for the CEO and CFO on LinkedIn. 

• Lead thought leadership initiatives for the company and executives by working closely with the Sr. Manager of Content Creation. 

• Support internal communications and if needed, crisis communications. 

• Oversee the management of customer feedback and engagement, ensuring timely responses to inquiries and reviews.   

• Partner with legal and marketing teams to maintain a strong, compliant, and responsive online presence.   

Experience and Education   

• Bachelor’s degree in marketing, communications, or a related field (Master’s degree preferred).   

• 10+ years of proven experience in social media management, with at least 2 years in a leadership role.   

• Extensive experience in content creation and management across all major platforms (Facebook, Instagram, LinkedIn, etc.).   

• Strong understanding of social media strategy, including audie