Senior Analyst, Market Insights - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Market Insights.

The Senior Analyst, Market Insights, with guidance from the Senior Manager of Market Insights, will serve as a trusted advisor and partner across multiple brands within Abbott Nutrition. Through a thorough understanding of the business problem, coupled with a concrete understanding of the business decision, they will design and implement primary marketing research, both qualitative and quantitative. They will analyze the findings, synthesize the learning with secondary data, and generate insights and recommendations to effectively answer the business questions to inform brand strategy.

The Opportunity

This position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Protality® and Glucerna®– to help get the nutrients they need to live their healthiest life.

The Senior Analyst will guide business decisions to drive profitable growth and guide brand teams through market-leading insight.

What You’ll Work On

The Senior Analyst designs, manages, analyzes, and communicates the findings of, primary research studies and secondary data analysis in response to defined business issues and learning needs.

• Understands business context and objectives, and translates those into learning objectives.
• Identifies appropriate research methodologies and data sources.
• Partners with and guides research suppliers to conduct research studies.
• Develops and edits complex survey questionnaires and qualitative discussion guides.
• Analyzes quantitative data/crosstabs.
• Generates insights and actionable recommendations to address business questions.
• Prepares high quality PowerPoint reports; Presents and defends research conclusions and implications.
• Partner with internal business partners, mostly marketing, to build research solutions to core business problems.

KEY CHARACTERISTICS:

Strategic Insight: Provides impactful insights that shape brand, retail and business strategy

• Develops deep understanding of the consumers(s), business and relevant brands.
• Consistently represents the voice of the consumer/shopper among internal partners to ensure that the consumer/shopper is always top-of-mind.
• Demonstrate strong analytical, verbal and written communication skills.

 

Research Management: Assists in proactive and complete research planning for brand and/or retail-shopper team.  

• Makes recommendations for research initiatives based on brand/ shopper teams’ business needs and strategies.
• Identifies knowledge gaps and proposes research to add