Digital Marketing Campaign Manager, Advancement Communications - University Advancement
Washington University in St. LouisAbout the role
Scheduled Hours
37.5Position Summary
Washington University Advancement is seeking a dedicated and highly skilled Project Manager Email Marketing who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a skilled, detail-oriented project manager and strategic email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (more than 1,000 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three in email marketing roles.Job Description
Primary Duties & Responsibilities:
Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives. Manage the draft, review, and approval process for individual projects. Troubleshoot and resolve email deployment issues promptly. 50%
Serve as project/traffic manager for Salesforce Marketing Cloud projects; maintain UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to gather assets and define project scope; troubleshoot “at risk” projects. 40%
Other duties as assigned, including but not limited to: seed list management, producing assets for meeting presentations, managing and organizing creative assets for digital strategy team. 10%
Perform other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Normal office environment
Occasional travel to off-campus locations.
Possible travel for training and education.
Physical Effort
Typically sitting at a desk or a table
Equipment
Office equipment
Required Qualifications
Education:
Bachelor's degree
Certifications/Professional Licenses:
Work Experience:
Skills:
Driver's License:
More About This Job
Preferred Qualifications
- Three years of experience in email marketing in a higher education, non-profit, or similar environment.
- Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
- Salesforce Marketing Cloud Email Specialist Certification
- Skills in ClickUp (project management app)
This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000.
Preferred Qualifications
Education:
No additional education unless stated elsewhere in the job posting.
Certifications/Professional Licenses:
Work Experience:
Skills:
Brand Guidelines, CAN-SPAM, Collaboration, Data Privacy Law, Deadline Management, Developing Partnerships, Digital Marketing, Email Deliverability, Email Design, Email Marketing, General Data Protection Regulation (GDPR), Multitasking, Organizing, Project Management, Salesforce Marketing Cloud Email Studio, Verbal Communications, Written CommunicationGrade
G12Salary Range
$58,400.00 - $99,700.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.Questions
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