Marketing Communications Specialist

Essential Functions:

Social Media:

· Develop and execute social media strategies to enhance brand awareness and engagement.

· Create, curate, and manage all published content (images, video, written) across social media platforms.

· Monitor and respond to social media interactions promptly and in a way that reflects our brand voice.

· Analyze social media metrics to track the effectiveness of campaigns and adjust strategies as needed.

· Collaborate with the marketing team to integrate social media campaigns with other marketing efforts.

· Stay updated on the latest social media trends and incorporate them into our strategy to keep our content fresh and relevant.

Public Relations:

· Develop and implement public relations strategies to promote a positive brand image.

· Write, proofread, and distribute press releases, media alerts, and other PR materials.

· Build and maintain relationships with key media contacts, influencers, and stakeholders.

· Coordinate and manage media visits, press events, and interviews.

· Respond to media inquiries promptly and professionally.

· Work with internal teams to ensure consistent messaging across all communication channels.

· Assist in crisis communication management to protect the brand's reputation.

Advertising:

· Partner with advertising team to execute campaigns across various channels, including print, digital, and broadcast media.

· Collaborate with the creative team to produce compelling advertising materials that align with the brand's voice and objectives.

Communication:

· Write, proofread, and edit various forms of communication, including press releases, newsletters, internal communications, and marketing materials.

· Ensure consistent messaging across all communication channels and maintain the brand's voice and tone.

· Collaborate with other departments to ensure alignment of communication efforts with overall business goals.

Web Management:

· Oversee the maintenance and update of web content for the brand's website.

· Ensure all web content is aligned with the brand's messaging and objectives.

Signage:

· Develop and manage Digital & Print signage strategies to ensure consistent branding across the property.

· Coordinate with design and production teams to create and update signage materials.

· Ensure signage placement aligns with marketing and operational goals.

· Monitor the effectiveness of signage and adjust as needed to improve visibility and impact.

· Ensure all signage meets corporate quality standards and brand guidelines.

Events

· Provide onsite support for PR/Media events as required.

Additional Responsibilities:

· Support the marketing team in developing and executing comprehensive marketing campaigns.

· Prepare and present reports on social media, highlighting key insights and recommendations.

· Collaborate with other departments to ensure alignment of marketing efforts with overall business goals.

· Stay informed about industry trends and best practices to continuously improve our marketing and communication strategies.

· May perform other duties as assigned.

Qualifications:

· Bachelor’s degree in marketing, Communications, Public Relations, or a related field.

· Proven experience in social media management, public relations, advertising, communication, web management, and signage.

· Excellent writing, editing, and communication skills.

· Proficient in social media management tools, analytics platforms, web content management systems, and signage software.

· Ability to work independently and collaboratively in a fast-paced environment.

· Strong organizational skills and attention to detail.

· Creative thinker with a passion for storytelling and brand building.

Work Environment:

· This position will require work outside regular business hours to attend events and manage PR activities.

· Occasional travel for event support.