Senior Vice President, Commercial Partnerships

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make magic happen!

LEGENDS GLOBAL PARTNERSHIPS

Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

THE ROLE

The Senior Vice President, Commercial Partnerships will lead a high-performing team responsible for driving revenue growth and maximizing partnership value across our priority USA-based venues and arenas. This leadership role requires a visionary and results-oriented individual with a proven track record of success in the sports and entertainment industry.

Key Responsibilities

• Revenue Growth & Stability:
  • Identify and develop new partnership opportunities.
  • Retain and grow existing partnerships through strategic renewals and upsells.
• Collaboration & Consistency:
  • Implement consistent commercial strategies across all venues.
  • Provide dedicated support and mentorship to each property's commercial team.
• Resource Optimization:
  • Leverage Legends/ASM Global resources to achieve optimal partnership outcomes.

Essential Duties & Responsibilities

• Oversee and coordinate venue sales efforts across the United States.
• Develop and execute high-impact sales strategies for priority venues.
• Build and grow the Portfolio Partner business through a category-driven approach.
• Lead and mentor a team of regional and venue-based leaders.
• Collaborate with key internal stakeholders to deliver exceptional value to our portfolio partners.

SUPERVISORY RESPONSIBILITES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree (MBA preferred) in marketing, sales, business, or related field.
• 15+ years’ experience in sports, entertainment, or venue sales industry.
• Experience related to partnership sales and fulfillment at a team, agency, or facility equivalent to the combination of education and experience.

SKILLS AND ABILITIES

• Proven success in developing and managing high-performing commercial partnerships within the sports and entertainment industry.
• Demonstrated leadership and mentorship s